Job Summary: As an Online Marketing Analyst at Uvation, you will play a crucial role in driving growth and market positioning through strategic marketing initiatives. Your expertise in Google Ads management, SEO, and comprehensive marketing strategies will be pivotal in enhancing brand visibility, generating leads, and supporting our sales efforts within the competitive North American data center market.
Key Responsibilities:
Marketing Strategy Development and Execution:
- Develop and implement comprehensive marketing strategies tailored to the North American data center market.
- Collaborate closely with sales and product teams to align marketing campaigns with business objectives and sales goals.
Lead Generation and Campaign Management:
- Design and execute multi-channel marketing campaigns (digital, events, content) to generate qualified leads and support sales efforts.
- Manage Google Ads campaigns, conducting keyword research, crafting ad copies, and optimizing performance to drive traffic and increase conversions.
Content Creation and Management:
- Create compelling content showcasing the value proposition of our data center solutions (whitepapers, case studies, blog posts, social media).
- Maintain an editorial calendar ensuring timely delivery of high-quality content across various platforms.
Market Research and Competitive Analysis:
- Conduct market research to identify trends, customer needs, and competitive landscape in the data center industry.
- Provide insights to inform product positioning and refine marketing strategies.
Brand Awareness and Thought Leadership:
- Develop initiatives to enhance brand visibility and establish thought leadership in the data center space.
- Coordinate PR efforts and secure speaking engagements to amplify brand presence.
Digital Marketing:
- Plan and manage participation in industry events, webinars, and conferences.
- Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media, leveraging analytics tools for performance tracking and optimization.
Collaboration and Communication:
- Work closely with cross-functional teams (sales, product development, customer support) to ensure cohesive and effective marketing strategies.
- Communicate with stakeholders to align marketing initiatives with business priorities.
Reporting:
- Manage marketing budgets effectively to maximize ROI and cost-effectiveness.
- Prepare regular reports on marketing activities, performance metrics, and outcomes for senior management.
Required Skills and Qualifications:
Education: Bachelor’s degree in marketing, Business Administration, Communications, or related field. MBA or master’s degree preferred.
Experience: 5+ years in marketing, with a focus on B2B technology or data center solutions, demonstrating success in lead generation and revenue growth.
Technical Skills: Strong understanding of data center technologies (colocation, cloud services, managed hosting), proficiency in Google Ads, SEO strategies, and analytics platforms (e.g., Google Analytics)
Soft Skills: Excellent communication (written and verbal), analytical thinking, and project management abilities. Ability to thrive in a fast-paced environment and manage multiple projects effectively.
Top Skills
What We Do
We understand that the world is already overpopulated with IT consultancies, each offering the same types of services. This is why Uvation takes the role of ‘consultant’ one step further. We don’t just want to provide clients with advice about software and hardware, but rather serve as your comprehensive and strategic IT and security partner.
Modern companies are requiring distinctive IT and security solutions within their niches. We know that meeting these unique needs, through trusted consultation and fully integrated solutions specifically tailored to your budget, is critical for businesses to scale effectively and navigate safely within an ever-transformative digital landscape.
With a physical presence across North America, the EU and the Asia Pacific, we aim to be an end-to-end company that provides transformative services to address the most pressing technology challenges through each department of our business, which we call our focus areas. To meet today’s wide scope of IT and security needs, we’ve created devoted teams and resources to focus on specific sectors like aerospace and defense, the public sector, healthcare and the nonprofit field.
Get Rewarded With Us
By partnering with Uvation, you now get more out of every purchase with Uvation Rewards. Yes, our primary focus is on the success of our clients and their communities by delivering tangible results, not vague promises. In equal measure, we want our clients to get rewarded for investing in the future of their companies and the communities in which they thrive. Every time you invest in your company with Uvation, you now earn back cloud credits, gift cards and loyalty points that can even be converted into cash donations to support the missions of some of the world’s best charities.
Contact us today for a free 30-minute consultation to see how we can provide your company with the full-stack services, innovative products, and pioneering technologies you deserve
