Senior/Lead Data Scientist - Marketing Analytics

Posted 20 Hours Ago
Be an Early Applicant
Germantown, MD
Hybrid
Senior level
Big Data • Marketing Tech • Analytics
The Role
The Senior/Lead Data Scientist for Marketing Analytics will build and maintain predictive models, analyze data trends, and provide insights to enhance business decisions. Responsibilities include developing complex analytic frameworks, overseeing model recalibration, and creating new analytic procedures. Communication and coordination across teams are also key tasks.
Summary Generated by Built In

DataLab USA is an analytics and technology driven database marketing consultancy. We combine sophisticated technology, cutting edge analytics and an intrinsic understanding of marketing to build large-scale addressable marketing programs for Fortune 500 companies. Our clients operate in multiple verticals: Financial Services, Insurance, Telcom, and Travel & Leisure.

 

We have placed in the INC 5000 list of fastest growing private companies for six times in the last ten years. At its heart, DataLab USA has the entrepreneurial spirit of a start-up. We judge ourselves on our ability to innovate, drive efficiency and deliver excellence for our clients.


**No Sponsorship offered for this position**

**Candidate must be local to Germantown, MD**


Key Responsibilities

  • Build, implement and maintain predictive models through their full lifecycle.
  • Identify patterns & trends in data, and provides insights to enhance business decision making.
  • Identify challenges and opportunities from client strategy discussions and taking ownership of solution.
  • Work with team to develop and maintain complex analytic frameworks that may include 50+ predictive models.
  • Set up and monitor monthly model recalibration process.
  • Generate complex ad-hoc analyses combining disparate concepts or creating new approaches.
  • Design and create new analytic procedures & automation.
  • Review corporate model scoring QC.
  • Review corporate data transformation QC.

Required Skills and Qualifications

  • 5 years of machine learning and analytics experience
  • 5 years of quantitative marketing experience
  • MS/PHD in a quantitative discipline or BS in a quantitative discipline with commensurate experience
  • Experience with R, Python, & SQL
  • Ability to present advanced analytical methodology and results to non-technical audiences.
  • Analytically minded, specifically comfortable with data, response metrics and trends
  • Excellent written and verbal communication skills
  • Ability to analyze problems and produce a viable solution
  • Ability to coordinate across different internal groups
  • Experience with Tableau (or other data visualization platform)
  • Experience with Excel
  • Financial or insurance industry experience strongly preferred
  • 5-7 years of Database Marketing and Data Mining experience preferred

DataLab USA is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.

All offers of employment are contingent on passing a background check and drug test.

Privacy Policy - DataLab USA™ | Targeting Better Results

Top Skills

Python
R
SQL
The Company
HQ: Germantown, MD
111 Employees
On-site Workplace
Year Founded: 1979

What We Do

DataLab USA is an analytics-driven award-winning database marketing services company that focuses on optimizing multichannel direct marketing solutions. Through the use of data analytics, sourcing, processing, and digital services, DataLab USA effectively enables Fortune 500 companies to maximize their direct marketing investments.

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