Senior Website Manager

Posted 16 Days Ago
Be an Early Applicant
Burlington, MA
Senior level
Information Technology • Security • Software
The Role
As a Senior Website Manager, you'll lead web strategy and operations, enhance site performance, oversee technical SEO, and collaborate across teams to improve lead generation.
Summary Generated by Built In

Senior Website Manager:

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter

We’re looking for a Senior Website Manager to lead the strategy and day-to-day operations of Veracode.com. This role drives site performance, optimization, governance, and security while aligning digital experience with business goals. You’ll collaborate cross-functionally to support lead generation and conversion, and work with internal teams to gather technical and communication requirements. Leveraging your expertise in WordPress CMS and Pantheon, you’ll manage site infrastructure, build templates and pages, publish content, and optimize performance. The Senior Website Manager will collaborate cross-functionally to enhance lead generation, conversion, and the overall customer journey.

Key Responsibilities:

  • Website Strategy & Management: Own and execute the web strategy to enhance user engagement, SEO, and conversion rates.
  • Technical Website Oversight: Manage and optimize the WordPress CMS, ensuring best practices in performance, security.
  • Data & Analytics: Leverage Google Analytics (GA4), Google Tag Manager (GTM), and other analytics tools to monitor website traffic, behavior, and conversions.
  • UTM Strategy & Campaign Tracking: Develop and implement a comprehensive UTM tracking strategy for all marketing campaigns, ensuring accurate attribution and reporting.
  • SEO & Content Strategy: Oversee technical SEO, keyword strategy, and content performance to improve organic rankings.
  • Web Development Coordination: Work with developers to enhance site performance, resolve bugs, and implement new features.
  • Conduct comprehensive technical SEO audits, A/B Testing & CRO: Lead website optimization initiatives, leveraging A/B testing and heatmaps (e.g., Hotjar) to improve user experience.
  • Stakeholder Management: Collaborate with design, marketing, IT, and sales teams to align web initiatives with business objectives.
  • Marketing Automation Integration: Ensure seamless integration between the website and Marketo forms, lead capture mechanisms, and CRM (Salesforce).

Required Skills & Qualifications:

  • 8+ years of experience in web management
  • Expert in WordPress (Blocks or Gutenberg), including plugins, themes, and customizations).
  • Strong experience with Google Analytics, GTM, and UTM best practices.
  • Proficient in SEO tools (SEMRush, Ahrefs, Moz, SEMrush, and Screaming Frog, to monitor website performance, user engagement, and SEO effectiveness) and conversion rate optimization (CRO) methodologies.
  • Knowledge of HTML, CSS, JavaScript, PHP & MySQL, Pantheon, Yoast, Marketo, OneTrust
  • Implement, configure, and maintain website tracking and analytics tools, including GA4, Google Tag Manager (GTM).
  • Familiarity with website security best practices, ADA/WCAG compliance, and performance optimization techniques.
  • Experience managing agency/vendor relationships and in-house web development teams.
  • Strong analytical mindset, with experience presenting website performance reports to executive leadership
  • This role will work with internal groups to ascertain communication and technical requirements to meet client commitments.  You’ll use your detailed understanding of the WordPress CMS and web infrastructure (Pantheon) to administer our site’s infrastructure, build site templates and pages, post content, and optimize site performance.   

What we offer you

  • Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs. 
  • Wellness benefits to help you focus on what’s most important.
  • “Take What You Need” time off policy.
  •  Extensive development and training offerings to help you grow your career at Veracode.
  • Generous 401k match to help save for your future.
  • Amazing community of professionals who take pride in what we do every day.

Compensation Transparency

In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.

Job Grade: Senior

Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



Fraudulent Recruitment Alert - Be Aware and Stay Informed

At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.

Here’s our recruitment promise to you:

  • Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.
  • Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
  • Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.

If you have any doubts about the authenticity of an email, letter, or telephone communication claiming to be from Veracode, please reach out to us at [email protected] before taking any further action.

Top Skills

Ahrefs
CSS
Google Analytics
Google Tag Manager
Hotjar
HTML
JavaScript
Marketo
Moz
MySQL
Onetrust
Pantheon
PHP
Semrush
Wordpress
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The Company
HQ: Burlington, Massachusetts
669 Employees
On-site Workplace
Year Founded: 2006

What We Do

Veracode is intelligent software security. ​The Veracode Software Security Platform continuously finds flaws and vulnerabilities at every stage of the modern software development lifecycle.​ Using powerful AI trained on a carefully curated, trusted dataset from experience analyzing trillions of lines of code, Veracode customers fix flaws faster with high accuracy. ​

Trusted by security teams, developers, and business leaders from thousands of the world’s leading organizations, Veracode is the pioneer, continuing to redefine what intelligent software security means

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