Senior Web Analyst

AAA Club Alliance is currently seeking a Senior Web Analyst to join our organization here in Wilmington, DE.

The Senior Analyst, Digital provides web site analytics data and financial analysis along with robust metrics support to all areas of the Digital business line.  Tracks, measures, monitors, and reports all key performance indicators and provides ongoing data modeling and detailed analysis to uncover trends, issues and opportunities with a focus on improving user experience and increasing online lead generation, conversions and self-service transactions. The Senior Analyst plays an integral role in helping the organization to achieve key goals and outcomes. 

Duties & Responsibilities of the Senior Web Analyst:

• Develop & Manage Analytics – Define, document, and implement analytics requirements, ensuring accurate tracking and reporting through Adobe Analytics and Adobe Launch.  

• Create Dashboards & Reporting – Build real-time dashboards and scorecards to monitor web performance, mobile app performance, marketing campaigns, and key business KPIs.  

• Analyze User Behavior & Performance – Develop digital journey maps, analyze funnel effectiveness, and identify optimization opportunities to enhance user experience and conversions.  

• Provide Data-Driven Insights – Deliver actionable recommendations to leadership, digital product teams, business lines, and marketing stakeholders to drive informed decision-making.  

• Optimize Digital Experiences – Identify growth opportunities through data modeling, A/B testing insights, and user experience analysis.  

• Support KPI Strategy & Business Goals – Advise stakeholders on measurement strategies and ensure alignment with business objectives.  

• Enhance Cross-Functional Collaboration – Work with Product, Marketing, IT, and external vendors to optimize analytics platforms and improve data capabilities.  

• Ensure Data Governance & Best Practices – Maintain documentation, uphold governance standards, and support training on analytics tools and methodologies.  

• Monitor Industry Trends & Innovation – Stay abreast of emerging analytics technologies, best practices, and opportunities for digital measurement improvements.  

• Lead Special Projects – Drive initiatives that leverage data to support business growth, improve customer experience, and enhance strategic decision-making. 

Qualifications of the Senior Web Analyst:

• Bachelor’s degree in Computer Science, Management Information Science, Business Administration, Finance/Accounting, Math, Statistics, or related field or equivalent. Advanced degree in Business Administration is a plus; applicable experience may be considered in lieu of degree. 

• 3-5 years’ relevant experience. 

• 3+ years’ experience with analytical tools and visualization platforms including Adobe Analytics, Tableau, Power BI, and MS Excel.

• Strong interpersonal, leadership, and communication skills with the ability to interact and build effective working relationships at all levels of the organization. 

• Experience with SQL is a plus.

• Ability to communicate complex scenarios in an understandable manner by developing programs, methodologies, and files for analyzing and presenting data.  

• Ability to translate multi-faceted business needs into achievable data analysis strategies and tactics. 

• Strong knowledge of the principles and practices of accounting and financial analysis.

• Ability to perform complex data analysis in support of ad-hoc and standing customer requests. 

• Strong command of website analytic principles, practices, and tools. 

• A strong background in digital technology, online workflow analysis, and ecommerce operations.

• A constant desire to dig deeper, connect dots, understand the “why”, and the “so what”.

At AAA, your success is our success. What we can offer you:

• A competitive salary commensurate with experience.

• Comprehensive health benefits package.

• Up to three weeks of paid time off accrued during your first year.

• 401(K) plan with company match up to 7%.

• Professional development opportunities and tuition reimbursement.

• Paid time off to volunteer & company-sponsored volunteer events throughout the year.

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers.  We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply.  It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.

Job Category: 

Marketing