Chase Auto - Head of Consumer Marketing, Executive Director

Job Description
As part of the prestigious JP Morgan Chase franchise, Auto serves vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services, ranging from retail lending and captive financing to commercial services like floorplan products, and treasury services including deposits, cash management, and payment processing.
As the Head of Consumer Marketing within Chase Auto, you will lead a dynamic team of digital marketing innovators and retail network strategists. You will develop innovative go-to-market strategies to enhance our car shopping and financing platform. Additionally, you will play a crucial role in creating a seamless car buying and financing experience for consumers.
Job responsibilities:

• Strategic Leadership: Develop and execute a comprehensive consumer marketing strategy that aligns with business goals and enhances brand visibility and reputation.
• Brand Management: Oversee brand positioning and messaging to ensure consistency across all consumer touchpoints, driving unaided brand awareness, consideration, and purchase intent.
• Consumer Insights: Conduct consumer research and analyze the voice of the customer to derive insights, maintain needs-based customer segmentation, and identify solutions and gaps for new product enhancements.
• Partnerships and Collaborations: Partnering with business leadership and understanding context and business objectives. Collaborate with cross-functional teams including but not limited to business leadership, product, consumer bank, and customer experience, to ensure cohesive marketing efforts, enhance the customer journey, and drive differentiated experiences and business outcomes.
• Market Awareness: Maintain a pulse on market trends, competitive positioning, and differentiation to inform strategic decisions and drive innovation.
• Integrated Campaigns: Lead the creation and execution of integrated marketing campaigns that span digital, social, and traditional media channels, focusing on customer acquisition and retention.
• Media Strategy: Oversee integrated owned, earned, and paid media strategies in partnership with brand, media, digital, communications, and other key audience stakeholder leads. Maximize use of Chase-owned channels including digital and branch network.
• Banker Support: Enable and provide tools, resources, and additional support to bankers across a nationwide branch network, ensuring they are equipped to deliver exceptional customer experiences and Chase Auto referrals.
• Team Leadership: Inspire and lead a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Business Outcomes: Ensure initiatives are focused and drive intended business outcomes. Establish performance metrics including OKR to evaluate the effectiveness of marketing initiatives and provide regular reporting to senior management

Required qualifications, capabilities, and skills:

• 10+ years of experience in B2C marketing, with a track record of inspiring teams, fostering high performance, and getting results.
• Expertise in integrated marketing, with the ability to navigate complex environments and provide clarity amidst ambiguity.
• Exceptional skills in developing trust and respect among internal and external partners.
• A creative mindset focused on continuous improvement and innovation, including demonstrable knowledge and use of AI.
• Superior written, presentation, and verbal communication skills.
• Confidence in senior executive engagement and interactions, effectively articulating ideas, persuading, listening, and demonstrating responsiveness to feedback for continuous excellence.
• BS/BA

Preferred qualifications, capabilities, and skills:

• Digital marketing (including SEO) experience in consumer financial services, retail, and automotive sectors.
• MBA

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
When it comes to buying a vehicle or refinancing an existing car loan, many customers turn to Chase to help. Our auto lending services are constantly evolving and incorporating the latest technology to help match car buyers with dealers, provide competitive financing options and ease loan management.