We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You’ll Never Want to Leave
Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth.
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Job Summary
RPA is seeking a Sr. Web Analyst to join the Web Analytics team. The ideal candidate will have a strong web and email analytics background, and an articulate, technically-minded self-starter with good business acumen and excellent interpersonal skills.
What You’ll Be Working On
- Produce analytical data, reports, insights and recommendations directly available to key business executives and digital stakeholders for iterative, continuous business growth opportunities.
- Collaborate with key stakeholders to strategize and optimize user experience, conversion, and analytics initiatives to iterate and improve business conversion goals.
- Project manage A/B testing and analytics processes for enterprise optimization efforts.
- Monitor test performance, data quality, and flag any issues to the affected teams.
- Put together quantitative deep dive analysis and insights across performance data, A/B testing results and audience segmentation analysis to provide recommendations for complex business challenges.
How You’ll Excel In Your Role
- Bachelor’s Degree in a quantitative field preferred
- Experience with web analytics including Adobe Analytics (highly preferred), Google Analytics, and troubleshooting required using debugger tools. Experience with Adobe Analytics and Salesforce Marketing Cloud are highly desired.
- Experience with A/B testing tools including Adobe Target, Optimizely, Salesforce Interaction Studio.
- Experience working with business intelligence solutions (i.e. Tableau, Power BI, Domo). Experience with Power BI is highly desired.
- Storyteller - Exceptional communication skills; ability to transform data into narratives for both written reports and meeting presentations.
- Strong communication skills - able to translate technical tasks to a non-technical audience
- Detail oriented, organized, transparent, and reliable
- Highly values teamwork and collaboration
- Able to prioritize and juggle tasks efficiently. Experience with Jira and Confluence are a plus
- Keep open lines of communication with all stakeholders
- Proactive and independent but knows when to escalate larger issues
- Resourceful - taps into all tools and resources available
The semi-monthly salary range for this position is $3,541.67.00 - $3,958.33, with an annualized equivalent of $85,000 - $95,000.
As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.
Top Skills
What We Do
RPA is a modern ad agency with a timeless perspective: People First.
We create work that matters to people, for brands that matter to people, in an environment where people matter.
Our #PeopleFirst culture attracts the best talent in the business.
We are a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today. All collaborating together with a shared philosophy and shared goal.
If you share that goal, we want to connect with you.
