Senior Vice President of Marketing

Who We Are:
Our story began in 2011 when a group of office workers at a major logistics company in Chicago had a lunch problem. Nearby options were limited and the team was spending too much time and money traveling to their favorite restaurants. They had an idea: bring Chicago’s local restaurant culture inside the office to sell food.  It was an immediate hit.  When they discovered people from other companies sneaking into their office, they knew they were on to something and Fooda was born. 
Fooda pioneered the concept of rotating popup restaurants inside offices.  Today, we operate in 45 cities with over 100 million meals served and continue to grow rapidly.  Powered by technology and a network of 1500+ restaurants, we feed hungry people at work through a platform of unique food programs located within companies, office buildings, hospitals, schools, distribution centers, and more. At Fooda, we believe a workplace food program should be something employees love and look forward to every day.
Who We Are Looking For:
Reporting to the President, the Senior Vice President of Marketing will be a member of Fooda’s executive team and will lead the company’s B2B marketing strategy, demand generation efforts, and brand management. This role will be responsible for overseeing Fooda’s SDR team, ensuring the effective management of inbound MQLs and outbound sales efforts to drive sales-qualified leads for the field sales teams. The SVP of Marketing will also own the company’s brand, reputation, PR, and sales CRM.  Also, in partnership with sales leadership the role will drive efficient sales operations and insights that optimize sales targeting and productivity.
What You’ll Be Doing:
Marketing Strategy & Demand Generation:

• Develop and execute a comprehensive B2B marketing strategy that drives demand generation and lead acquisition.
• Oversee inbound and outbound marketing campaigns, optimizing MQL generation and conversion rates.
• Manage digital marketing efforts, including SEO, SEM, email marketing, and paid media.
• Implement account-based marketing (ABM) strategies to support enterprise sales growth.

Inside Sales & SDR Management:

• Lead and develop the  SDR team, ensuring they effectively manage inbound MQLs and execute outbound prospecting efforts.
• Establish performance KPIs, refine lead qualification processes, and optimize the pipeline for higher conversion rates.
• Align inside sales efforts with field sales to ensure seamless lead handoff and improved collaboration.

Brand, Reputation & PR:

• Own the company’s brand strategy, messaging, and positioning in the marketplace.
• Oversee all external communications, including PR, media relations, and corporate communications.
• Develop thought leadership and content marketing initiatives that enhance Fooda’s reputation as an industry leader.

Sales Operations & CRM Management:

• Own the sales CRM, ensuring data integrity, process standardization, and reporting accuracy.
• Develop and maintain sales performance analytics, providing actionable insights that optimize sales targeting.
• Partner with the EVPs of business units to drive sales operations, quota management, and territory planning.

Cross-Functional Leadership & Collaboration:

• Act as a key business partner to senior leadership, aligning marketing strategies with company goals.
• Work closely with sales leadership to ensure seamless alignment between marketing, inside sales, and field sales teams.
• Foster a data-driven culture, leveraging insights to refine marketing strategies and drive continuous improvement.

Existing Team:

• B2B marketing: 3 FTEs
• SDR team: 5 FTEs

Who You Are:

• You have 15+ years of experience in B2B marketing, demand generation, and sales operations, with a track record of success in scaling marketing functions.
• You have proven expertise in leading SDR teams, optimizing inbound and outbound sales development efforts.
• You have a strong background in brand management, PR, and corporate communications to elevate market positioning.
• You have a deep understanding of CRM systems, sales analytics, and marketing automation tools (Salesforce, HubSpot, etc.).
• A Data-driven mindset with a strong ability to translate insights into strategic decisions.
• You have Exceptional leadership and collaboration skills, capable of influencing and driving alignment across cross-functional teams.
• Experience in a high-growth, entrepreneurial environment preferred.

This is a high-impact leadership role that will shape Fooda’s go-to-market strategy, drive growth, and elevate our brand presence in the industry. If you’re passionate about leading dynamic teams and making an impact, we’d love to hear from you!
Office Presence: Hybrid; 3+ days in office
Travel: <25%
The salary range for this role is $200,000-$300,000. The salary is dependent on a number of factors, including but not limited to work experience, training, location, and skills.