In an era of constant transformation, marked by blurring industry boundaries, increased activist demands, shifting workplace dynamics, and reduced consumer loyalty, we believe business transformation and corporate reputation are now inseparable. This convergence demands that companies approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact.
Success requires balancing responsiveness to emerging trends with sharp strategy.
Our team of seasoned advisors have deep experience across key disciplines and industries, delivering a pragmatic, results-driven approach. We partner with clients across every aspect of communications — strategic counsel, executive positioning, earned media, digital storytelling, investor relations, purpose and sustainability, issues and public affairs and transformation communications — to shape reputation and deliver business results that last.
We are open to candidates in the following markets: New York, Chicago, or San Francisco preferred.
Position Overview
The Corporate Affairs Media Relations Leader at Golin will drive strategic communications initiatives and media relations programs within Golin’s Corporate Affairs practice for Fortune 500 clients across multiple industries. This role combines deep media expertise, strategic thinking, and team leadership to deliver impactful corporate reputation campaigns that drive business results.
Key Responsibilities
- Develop and execute comprehensive media relations strategies aligned with clients' business objectives and corporate narratives
- Lead high-stakes media relations programs including corporate announcements, issues management, and executive visibility campaigns
- Provide senior counsel to C-suite executives on media strategy, reputation management, and strategic positioning
- Drive innovation in storytelling approaches and media engagement tactics across traditional and digital channels
Media Relations Excellence
- Have a deep knowledge and understanding of a broad base of industries and business trends to effectively strategize and manage outreach
- Maintain and leverage strong relationships with top-tier business reporters, producers, contributors, podcasters and influencers as well as trade media contacts across broadcast, print, and digital outlets with a focus on B2B, Tech and Finance
- Identify and create compelling news angles and storytelling opportunities that advance clients' business and reputation goals
- Coach C-suite executives for media interviews and speaking opportunities
- Oversee the development of strategic media materials including messaging frameworks, press releases, and briefing document
Team Leadership & Client Service
- Manage and mentor a team of 10-15 media relations professionals, fostering their growth and development and ensuring the full team has the breadth and depth of relationships across the corporate, B2B, finance and tech media space
- Build and maintain strong client relationships across the senior executive level
- Collaborate with cross-functional teams including creative, digital, and analytics to deliver integrated communications programs
- Ensure exceptional client service delivery and program results
New Business and Practice Development
- Support account teams and senior leaders on new business development and pitches
- Support US and global practice leadership on media relations strategy for the team and overall practice development goals and ambitions
Qualifications:
- Bachelor's degree and 12+ years of corporate communications and media relations experience, with significant time at a global PR agency
- Proven track record leading corporate reputation and media relations programs for major companies, brands
- Strong network of media relationships across top-tier business and trade outlets
- History of successful team leadership and talent development
Required Skills
- Outstanding written and verbal communication abilities
- Strong strategic thinking and problem-solving capabilities
- Excellence in executive counsel and C-suite communications
- Deep understanding of the evolving media landscape and content ecosystem
- Proven ability to translate complex business stories into compelling narratives
- Strong project management and organizational skills
- Ability to thrive in a fast-paced environment while managing multiple priorities
- Travel: 15-20% as needed for clients
About Golin:
Golin is a progressive public relations agency designed to reach a profoundly diverse global market. Our ambition is to not only adapt to the rapidly evolving landscape of AI but to lead the charge. We are committed to upskilling our workforce and integrating AI into our daily work to maximize the value we deliver to our clients.
Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.
We’re especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.
Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.
Salary range: $150,000 - $265,000
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.
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What We Do
At Golin, we believe now is the time to embrace public relations, not run away from it.
Golin is building a new, progressive form of public relations to reach a profoundly diverse global market. Our approach aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for our clients.
