Senior Strategist

Posted 2 Days Ago
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Sydney, New South Wales
Senior level
AdTech • Marketing Tech
The Role
The Senior Strategist is responsible for leading strategic initiatives for ANZ, leveraging cultural knowledge and insights to address local business needs. They will synthesize research, write creative briefs and collaborate with the media agency to manage campaign reports, ensuring compelling storytelling for the client.
Summary Generated by Built In

Who We Are

TBWA\Media Arts Lab (or MAL as you’ll hear us called) is the bespoke global advertising agency dedicated solely to Apple. Our mission is to create smart, simple and iconic work that transforms business and makes culture for the world’s best brand.

We believe that what MAL creates belongs to everyone; and everyone belongs at MAL. We think creativity lives in open, safe and brave spaces, where diverse perspectives can come together, free of prejudice and discrimination. We strive to be a partnership of equals. Everyone has a role to play here, and we invite you to bring your fully authentic and crazy selves to this space. Together, we’ll do the best work we’ve ever done.

We’re headquartered in Los Angeles, California, with 5 further international hubs and over 800 people making great work for Apple in 26 markets around the globe. We’d love to meet you!
Role

We are looking for a Senior Strategist in Sydney; the satellite office for ANZ that reports into the Los Angeles hub. This person is a culture-vulture, and has a passion for tech and all things new and trendy. They are curious about cultures, hungry for data and knowledge, and have a flair for translating them into insights that will help the wider team tell beautiful stories and produce iconic creative work that is effective for our client.
They are natural leaders who are able to run projects on their own, and have the maturity and cultural-sensitivity to work alongside colleagues from all over the world.

Responsibilities:

  • Lead the strategic initiatives for ANZ, bringing cultural understanding and knowledge together to answer local business needs of the client
  • Develop knowledge and insights about consumers, competitors, behavioural trends and culture in ANZ and turn them into rich, strategic opportunity and creative springboard.
  • Write sharp, inspiring creative briefs & presentations; conduct and synthesise research; and working closely with the media agency to manage campaign reports.

Who will thrive in this role?

  • 5+ years’ experience in a strategy role in multi-national advertising agencies
  • An innate ability to spot trends as well as be highly curious about consumer behaviour
  • Knowledgeable in digital disciplines (specifically social platforms and data analytics) and able to distill data to craft human behavioural insights
  • Champion of creativity
  • Has an entrepreneurial spirit, and able to be nimble and scrappy when resources are limited. Creative problem-solving is always a plus!

Diversity + Inclusion

Without inclusion, we won't be diverse. Diversity brings a richness which we believe enables innovation & creativity. As such, MAL is committed to maintaining an open, welcoming and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are at all times.



Media Arts Lab is an equal opportunity employer and welcomes everyone to our team.

If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example, she/her/hers, he/him/his, they/them/theirs, etc).

The Company
Los Angeles, California
829 Employees
On-site Workplace
Year Founded: 2006

What We Do

Media Arts Lab is the bespoke global agency for Apple and only Apple. We think different to create impact for the world’s most iconic brand.

In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.

Today, Media Arts Lab has seven dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.

We have six values that underpin who we are and how we do things at Media Arts Lab.

Creative to the Core
Outsider on the Inside
Constructive Candor
Cultivating Inclusivity
Strong Together
Hungry and Curious

TBWA\Media Arts Lab is part of the TBWA Worldwide collective

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