Who We Are
TBWA\Media Arts Lab (or MAL as you’ll hear us called) is the bespoke global advertising agency dedicated solely to Apple. Our mission is to create smart, simple and iconic work that transforms business and makes culture for the world’s best brand.
We believe that what MAL creates belongs to everyone; and everyone belongs at MAL. We think creativity lives in open, safe and brave spaces, where diverse perspectives can come together, free of prejudice and discrimination. We strive to be a partnership of equals. Everyone has a role to play here, and we invite you to bring your fully authentic and crazy selves to this space. Together, we’ll do the best work we’ve ever done.
We’re headquartered in Los Angeles, California, with 5 further international hubs and over 800 people making great work for Apple in 26 markets around the globe. We’d love to meet you!
Role
We are looking for a Senior Strategist in Sydney; the satellite office for ANZ that reports into the Los Angeles hub. This person is a culture-vulture, and has a passion for tech and all things new and trendy. They are curious about cultures, hungry for data and knowledge, and have a flair for translating them into insights that will help the wider team tell beautiful stories and produce iconic creative work that is effective for our client.
They are natural leaders who are able to run projects on their own, and have the maturity and cultural-sensitivity to work alongside colleagues from all over the world.
Responsibilities:
- Lead the strategic initiatives for ANZ, bringing cultural understanding and knowledge together to answer local business needs of the client
- Develop knowledge and insights about consumers, competitors, behavioural trends and culture in ANZ and turn them into rich, strategic opportunity and creative springboard.
- Write sharp, inspiring creative briefs & presentations; conduct and synthesise research; and working closely with the media agency to manage campaign reports.
Who will thrive in this role?
- 5+ years’ experience in a strategy role in multi-national advertising agencies
- An innate ability to spot trends as well as be highly curious about consumer behaviour
- Knowledgeable in digital disciplines (specifically social platforms and data analytics) and able to distill data to craft human behavioural insights
- Champion of creativity
- Has an entrepreneurial spirit, and able to be nimble and scrappy when resources are limited. Creative problem-solving is always a plus!
Diversity + Inclusion
Without inclusion, we won't be diverse. Diversity brings a richness which we believe enables innovation & creativity. As such, MAL is committed to maintaining an open, welcoming and inclusive culture which allows everybody to bring their whole selves to the workplace and simply be who they are at all times.
Media Arts Lab is an equal opportunity employer and welcomes everyone to our team.
If you need reasonable adjustments at any point in the application or interview process, please let us know. In your application, please feel free to note which pronouns you use (for example, she/her/hers, he/him/his, they/them/theirs, etc).
What We Do
In 1984, TBWA helped launch Apple’s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator, with a dedicated team focused solely on game-changing work, became more evident. In 2006, TBWA\Media Arts Lab was born.
Created for one client, we have one shared ambition. We create smart, simple and iconic work that makes culture, for the world’s greatest company.
Today, Media Arts Lab has six dedicated global offices serving 26 markets around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world.
TBWA\Media Arts Lab is part of the TBWA Worldwide collective.
TBWA is The Disruption® Company: the cultural engine for 21st-century business. Named one of the World's Most Innovative Companies by Fast Company and to the AdAge A-List, we create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 95 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. TBWA is part of Omnicom Group.
