Senior Specialist - Media Relations

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.

WoodMac.com

Wood Mackenzie Brand Video

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Job Title:

Snr Specialist – Media Relations

Contract Length

Perm

Reports to:

Snr Manager, PR

Salary

Advertised job title:

Media Relations Specialist

Company

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry. For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 2,400 employees in 30 locations, serving customers in nearly 80 countries. Together, we inspire and innovate the markets we serve – providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world’s transition to a more sustainable future.

WoodMac.com

Wood Mackenzie brand video

Role Purpose

Wood Mackenzie has an exciting opportunity for a dedicated PR Manager within a fast-paced, dynamic global business. The PR Manager will take ownership of global PR campaigns focused on energy transition topics – ranging from electric vehicles, renewable energy, solar, new technologies like carbon capture and storage and hydrogen. The goal is to ensure Wood Mackenzie achieves prominent coverage in regional, broadcast and trade media. This is an opportunity for a creative, digitally savvy PR professional to contribute to an exciting global communications team and support the development of our PR and Communications strategy and protect Wood Mackenzie through reputation management.

This role is a key member of the PR & Communications team responsible for working with key stakeholders to develop and execute a global PR strategy which aligns with our broader energy transition marketing and business strategies. The role will have direct access to our growing team of thought leaders and experts. Could you help Wood Mackenzie raise our profile in this space? The role will work with our regional marketing, content & digital and PR teams to grow Wood Mackenzie’s brand in our key markets. This position will report to the Head of Internal Communications & PR and form part of a Global team that manages media relations and grows our brand through strategic, proactive media engagement.

Main Responsibilities

• Develop and execute the global energy transition PR strategy working with key stakeholders across marketing and the wider team to maximise impact and ensure alignment with WoodMac’s growth ambitions
• Efficiently manage a high volume of incoming media enquiries
• Create content and story angles to drive greater awareness around specific issues, or further engagement with specific audiences (e.g. press releases, media pitches, executive communications)
• Publish content on website, social channels, blogs and other outlets
• Use a diverse range of thought leadership content to support outbound communications and engagement (e.g. press releases, blogs, social media programming, video, infographics, pitches)
• Work with the content team on integrated, joined up activities
• Build and maintain relationships with key media contacts who cover energy transition topics
• Support the organization’s inbound marketing strategy (e.g. inclusion of search engine optimization [SEO] keywords in PR content, directory listings)
• Support product PR activity within cross-functional go-to-market team for new/enhanced solutions such as Wood Mackenzie’s Lens® platform
• Use data to report, derive insights and to improve PR performance across digital channels
• Raise profile of subject matter experts across WoodMac and support them to grow their personal brands via the media
• Report results, drawing insights and provide recommendations for improved performance
• Provide consultancy and support to the business to determine when PR will add value to marketing and commercially focused activities
• Reinforce adherence of PR Policy with analysts
• Participate in development of crisis response plan and manage media during crisis
• Support Head of Internal Communications & PR with adhoc internal communications activities

About You

To be successful in this role you’ll be a communications professional with a track record of success, preferably with experience across a range of media outlets. You’ll be able to develop engaging and effective PR campaigns based on our industry-leading research, data and analysis to write the news, drive coverage in target media and contribute to integrated marketing campaigns. For this position, it’s also essential to be adept in media relations, devising media messaging and delivering a strategy. It will be beneficial if you have some knowledge of the natural resources, energy & commodity markets.

You will have:

• A Bachelor’s degree, ideally in Public Relations, Communications or relevant field
• At least 3-5 years of proven experience in PR
• Demonstrated experience of building relationships with journalists and editorial teams, understanding their needs balanced with organisation’s goals
• Versatile skills across PR channels and activities (e.g. media briefings, contributed articles, blogs, news releases, events)
• Experience of working within a B2B environment
• Advantageous to have experience of product/SAAS PR in a global business
• Excellent communication and writing skills in English
• Excellent interpersonal skills, ability to influence and engage peers
• Demonstrated experience of stakeholder management
• Experience of social media tools such as Hootsuite, Spout Social and channels such as LinkedIn, Facebook and Twitter
• Experience of coaching subject matter experts and spokespeople on media interviews and PR engagement
• Strong communication and story-telling skills and an ability to translate technical information into editorial
• Experience of working autonomously within a matrix organisation
• Proficiency in MS Office and reporting tools (e.g. Meltwater, Sharepoint)
• Digital PR mindset with an ability to identify and appeal to influencers
• Hands on experience of building integrated PR & Marketing campaigns across a variety of audiences
• Project management skills and attention to detail
• Ability to quickly understand complex subject matter and simplify whilst maintaining nuance and essence of the key messages
• Experience in Internal Communications and Corporate Communications would be very advantageous

Expectations

• We are a hybrid working company and the successful applicant will be expected to be physically present in the office at least 2 days per week to foster and contribute to a collaborative environment, but this may be subject to change in the future.
• While this is expected to be a full-time role, part-time or flexible working arrangements will be considered.
• Due to the global nature of the team, a degree of flexible working will be required to accommodate different time zones.

Wood Mackenzie Values

• Inclusive – we succeed together
• Trusting – we choose to trust each other
• Customer committed – we put customers at the heart of our decisions
• Future Focused – we accelerate change
• Curious – we turn knowledge into action

Equal Opportunities

We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race, colour, religion, age, sex, national origin, disability or protected veteran status. You can find out more about your rights under the law at www.eeoc.gov 

If you are applying for a role and have a physical or mental disability, we will support you with your application or through the hiring process.