Senior Specialist, Digital Marketing

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Specialist, Digital Marketing

About Mastercard:
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere, by making transactions safe, simple, smart, and accessible.
Mastercard is a global technology company in the payments industry. We operate the world’s fastest payment processing network, connecting consumers, financial institutions, merchants, governments, and businesses in more than 210 countries and territories.
Role Overview:
Mastercard is seeking a highly skilled Analytics Specialist to join our dynamic Data & Analytics team as part of the Global Digital Marketing team. The ideal candidate should have extensive experience in leveraging Adobe Analytics, Tag Manager, Adobe Launch/Adobe Data Collection, and report building in Adobe Analytics along with BI and Visualisation tools. Additionally, familiarity with the Adobe Experience Platform (AEP) is highly desirable. The candidate should also possess a strong foundation in Web architecture, HTML, JavaScript, JSON, and jQuery.
Responsibilities:
• Utilize Adobe Analytics to track and analyse digital marketing campaigns, website traffic, and user behaviour to drive actionable insights.
• Implement and manage tags using Adobe’s Tag Manager (Launch) for various digital platforms and properties.
• Collaborate with cross-functional teams to define and implement tagging strategies to capture relevant data points.
• Develop custom reports and dashboards in Adobe Analytics to monitor key performance indicators and provide recommendations for optimization.
• Utilize Adobe Experience Platform (AEP) to aggregate and unify customer data for enhanced personalization and targeting.
• Stay updated on industry trends and best practices in digital analytics and data collection methodologies.
• Provide training and support to internal stakeholders on analytics tools and platforms.
• Analyze data to identify trends, patterns, and insights that inform business decisions.
• Communicate findings, recommendations, and project updates to stakeholders and executives.
 Qualifications:
• Bachelor's degree or higher in a related field.
• 5+ years of experience in digital analytics, with a focus on Adobe Analytics, Tag Manager, and Adobe Launch.
• Proficiency in building reports and visualizations in Adobe Analytics and Customer Journey Analytics.
• Experience with Adobe Experience Platform (AEP) is a strong plus.
• Develop and implement Custom Journey Analytics (CJA) solutions to analyse customer behaviour and optimize user journeys.
• Solid understanding of Web architecture, HTML, JavaScript, JSON and jQuery for tag implementation and troubleshooting.
• Proficiency in data analysis & BI tools and techniques.
• Exceptional analytical and conceptual thinking skills.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and collaboration skills to work effectively across teams.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
Join us at Mastercard and be part of shaping the future of digital payments. If you are passionate about leveraging data to drive business growth and innovation, we want to hear from you! Apply now to join our team of digital analytics experts.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.