Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.
Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!
How you will make a difference:
You will lead the development and execution of customer-centric marketing strategy, leveraging expert understanding of customer needs and lifecycle marketing across industry verticals to differentiate Iterable’s solutions with value-led use cases, applications, and outcomes in the voice of the customer. You will work closely with executive leadership and cross-functional teams to align and prioritize the strategic roadmap for insight design - enabling the organization with clear, concise, and compelling narratives as to how Iterable provides differentiated business value for our customers.
This role requires a strategic thinker who can synthesize complex market dynamics, customer pain points, and competitive positioning into high-impact marketing strategies & narratives. You’ll work with Product Marketing, Sales, Customer Account Management/Success, Value Engineering, and Product teams to elevate Iterable’s value proposition in a competitive market.
The role requires a seasoned strategy leader who can serve as a subject matter expert for lifecycle marketing across industry verticals, identifying opportunities & blockers for customer adoption, closing gaps, leading storytelling & narrative development, driving accountability & executive reporting among other things. The ideal candidate will have a strong track record leading and developing lifecycle marketing strategy, excellent leadership skills and a deep understanding of the Martech landscape.
Key Responsibilities:
- Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
- Lead development of Iterable Insights Program, prioritizing roadmap for content development and organizational enablement based on value-led narratives
- Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
- Develop C-Level presentations and narratives to provide strategic guidance and establish realistic use cases and applications rooted in business value
- Conduct research and synthesize findings into clear insights that drive strategic positioning and sales enablement
- Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy.
- Develop high-impact content strategy, including whitepapers, case studies, presentations, and sales collateral to communicate Iterable’s differentiated value.
- Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits.
- Conduct industry-targeted research to inform and influence why customers must continue strengthening their partnership and investment in Iterable.
- Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity.
- Collaborate with Product, Rev Ops, and Customer teams to translate customer feedback and win/loss analyses into actionable insights for roadmap prioritization.
- Develop data-driven recommendations that inform strategic decision-making and business growth initiatives.
- Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices.
Qualifications:
- Extensive experience in Marketing or a similar strategic go-to-market role.
- Strong analytical skills and experience leveraging data and research to inform marketing strategies.
- Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
- Ability to think strategically and execute methodically.
- Exceptional ability to translate technical product capabilities into compelling customer value propositions.
- Proven experience collaborating with Sales, Product, and Customer Success teams.
- Ability to facilitate executive-level discussions and presentations.
- Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders.
- Excellent storytelling, communication, and content strategy/development skills.
- Experience in B2B SaaS, martech, or customer engagement platforms preferred.
- Experience with Challenger Sales Methodology preferred
Perks & Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $136,000 - $210,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Recruitment Disclaimer:
Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:
- Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
- Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
- Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.
You may see all job vacancies on our official Iterable channels:
- Official Iterable website, Careers page: https://iterable.com/careers/
- Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/
Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at [email protected] upon receiving a suspicious job offer.
Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
Top Skills
What We Do
Iterable is the top rated AI-powered customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time.
Why Work With Us
Iterable was founded on a simple premise: help people. Help people. Help brands build relationships. Help employees accomplish the best work of their careers. Help marketers connect with customers. Help people connect with the brands that bring them joy. As Iterable scales, so does its potential for impact,
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