Senior Social Video Strategist

Application Instructions

Please list all professional experience and explain any gaps in employment history. All of your application materials, which may include PDF files of work samples and/or links to audio, video, photography or graphics, must be uploaded to the field labeled Resume/Cover Letter/Work Samples to be considered for the position.

Job Description

The Washington Post is seeking a Senior Social Video Strategist to support the growth of our Creator Hub, a new WP Ventures initiative focused on personality-driven journalism and dynamic storytelling off platform. This role will be pivotal in shaping our approach to creator-led storytelling and ensuring it connects to The Post’s social media strategy. 

The ideal candidate has a deep understanding of social media platforms and trends, experience directing creator and influencer strategy, and fluency working with performance data for reporting and decision-making. They should be able to blend editorial excellence with audience insights to help maximize the reach of The Post’s journalists and engage audiences through compelling, personality-driven social video. This role will report directly to the Social Media Director.

Key Responsibilities:

• Serve as a strategic partner to the Creator Hub leadership and production team, helping them develop and execute social-first video strategies aligned with their editorial expertise and audience goals.

• Identify emerging trends, formats and platform best practices to inform the Creator Hub’s approach to social video storytelling.

• Work closely with Audience and Video teams to track performance, provide regular reporting and refine growth strategies.

• Leverage analytics and insights to set benchmarks, measure success, and iterate on strategies based on data-driven learnings.

• Develop and lead workshops, training sessions and documentation on creator strategy, audience growth and social video best practices in collaboration with the Social, Video and Audience teams.

• Collaborate with editors and managers to align creator content with The Post’s broader journalism goals while maintaining authenticity and individuality in creators’ voices.

• Contribute to the assessment of the program’s impact and help shape the roadmap for future Creator Hub cycles.

• Regularly collaborate with the Audience organization to refine KPIs and best practices and ensure alignment across the newsroom.

Preferred Qualifications:

• 5+ years of experience in social video strategy, digital audience development, or a related field, preferably in a newsroom or media organization.

• Deep understanding of social video platforms (TikTok, Instagram, YouTube, Snapchat, etc.) and their algorithmic nuances.

• Experience working with content creators, media talent, journalists, or digital storytellers, with a strong grasp of how to build and engage audiences.

• Ability to analyze audience data and performance metrics to inform strategic decision-making.

• Strong editorial judgment and familiarity with journalistic standards and ethics.

• Excellent communication, presentation, and collaboration skills, with the ability to work across departments and with journalists of varying experience levels in social video.

• Familiarity with video production tools, editing software, and social media analytics tools preferred.

This position is based in our Washington, D.C., newsroom.

We will consider strong candidates who do not meet all of the qualifications above. Candidates should upload a resume to our jobs portal and may include a cover letter to tell us about other skills and experience that you think would be valuable for this role. Applications will be reviewed on a rolling basis until the position is filled, but those received by Apr. 18 will be prioritized. The cover letter should be addressed to Social Media Director Keely Diven and Head of Audience Strategy & Growth Bryan Flaherty.

The salary range for this position is: $109,200.00 - $182,000.00. The actual salary within this range will depend on individual skills, experience and qualifications as they relate to specific job requirements.

The Washington Post’s policy for employees is five days per week in the office, with exceptions for newsgathering and general business travel.

Compensation and Benefits

Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:

• Competitive medical, dental and vision coverage

• Company-paid pension and 401(k) match

• Three weeks of vacation and up to three weeks of paid sick leave

• Nine paid holidays and two personal days

• 20 weeks paid parental leave for any new parent

• Robust mental health resources

• Backup care and caregiver concierge services

• Gender affirming services

• Pet insurance

• Free Post digital subscription

• Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed. 

Ever wondered if what you are doing will Impact Tomorrow? At The Washington Post, every employee shapes the way we deliver the news. Find the career that’s right for you

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