Senior Social Media Manager, ATTN (NY)

Posted 3 Hours Ago
Be an Early Applicant
New York, NY
120K Annually
Senior level
News + Entertainment • Social Media • Social Impact
We give people the context to care.
The Role
The Senior Social Media Manager will lead social media strategies, focusing on LinkedIn, developing content calendars, crafting copy, managing community engagement, and analyzing social content performance. This role requires deep expertise in social trends and a proactive approach to brand messaging.
Summary Generated by Built In

Who We Are:

We’re a full-service creative shop born out of ATTN:’s purpose-driven mission to bring attention to the things that matter. We exist to help brands find their lane in culture and connect with audiences to drive action and meaningful change across platforms. We are a diverse group of entrepreneurial spirits, creative minds and makers.

What You’ll Do:

As an experienced social media manager, you think strategically and are able to lead projects internally, as well as wow clients and partners. You thrive on layering cultural tensions on top of comms priorities to drive business, and you’re always looking for new ways to break through and connect to social audiences. Your peers look to you for trends and all things social, and you fancy yourself a combination of social media strategist and brand marketer, with a strong appetite for all things social and deep expertise on LinkedIn best practices.

  • Content calendar development and management 
  • Craft copy for ATTN:’s LinkedIn posts, coordinating with creative group for design and image-based elements 
  • Management of social content approvals, revisions, and publishing 
  • Daily LinkedIn Community Management, including identifying opportunities for engagement on other entities’ posts and comments 
  • Monitor and engage with posts, messages, & comments 
  • Connect with internal leaders for new project highlights 
  • Manage, edit, and review weekly Attention Sparks series, covering the latest social trends and the larger cultural zeitgeist 
  • Weekly meeting with Sparks team of community strategists 
  • Weekly recommendation of social trend to highlight to marketers in video version of Attention Sparks, as well as getting alignment from partners for publishing 
  • Long-form content creation based on speaking engagements 
  • Ad hoc requests related to ATTN: Marketing 
  • Social Content Performance Analysis, with emphasis on LinkedIn

Who You Are:

  • 7+ years at a creative shop or brand side in social media management role 
  • LinkedIn expertise is a must, with strong knowledge of the broader social landscape 
  • Ability to anticipate brand opportunities and messaging needs, being proactive and meeting fast deadlines 
  • Ability to understand cultural issues and tensions and explain them verbally and in deck form 
  • Ability to identify audience specific trends and opportunities on social platforms 
  • Self-starter with attention to detail 
  • Passion for great storytelling 
  • Ability to translate GenZ and Millennial audience insights and tensions into marketer relevant messaging, with a clear POV and takeaways 
  • Strong interpersonal skills, with ability to effectively interact with individuals across all levels, backgrounds, lived experiences, and perspectives 
  • Great client/partner skills, and passionate about presenting and work-shopping complex projects with the knowledge and experience to back it up 

Compensation:

This position has an estimated annual salary range of $105-$120K. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to demonstrated skill set, years and depth of relevant experience, and some role-dependent factors. We welcome direct conversations with each candidate about compensation in all of our initial calls. 

Candidates must be based in Los Angeles or New York. This will be a hybrid role with a minimum of 2 days in office in LA and 1 day in the office in New York. 

Our Commitment to Inclusion & Diversity:

As an Equal Opportunity Employer, ATTN: is committed to building and fostering a workplace of diversity and employee inclusion. ATTN: does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

The Company
HQ: Los Angeles, CA
135 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

ATTN: is the leader when it comes to breaking down important societal topics across all platforms and reaching people who want context on the issues and conversations that matter to them.

Why Work With Us

ATTN: was founded in 2014 to create solutions-oriented narratives around the world's biggest issues - sustainability, education, health, civic engagement, civil rights and more - to move social-first audiences to create positive change.

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