Senior Salesforce Marketing Cloud (SFMC) Platform Architect

Responsibilities include but are not limited to: 

Experience: 

4-6 years 

• SFMC Architecture & Implementation: Design, implement, and manage SFMC solutions, including Email Studio, Journey Builder, and Automation Studio. 

• Data Management & Integration: Define data models, manage SQL-based data segmentation, and integrate SFMC with Salesforce CRM and third-party platforms via REST/SOAP APIs. 

• Development & Customization: Develop AMPscript & SSJS-based solutions, enhance automation workflows, and optimize personalization strategies. 

• Marketing Automation & Deliverability: Ensure email deliverability best practices, build dynamic content-driven campaigns, and optimize customer engagement. 

• Security & Compliance: Maintain adherence to GDPR, CCPA, and internal data policies, ensuring PII security in SFMC implementations. 

• Collaboration & Leadership: Work with cross-functional teams, gather client requirements, and lead training and knowledge transfer sessions. 

• Performance Optimization: Monitor SFMC scalability, automation workflows, and reporting insights to improve campaign efficiency. 

Requirements: 

Must-Have Skills: 

• SFMC Core Expertise – Strong knowledge of SFMC architecture, data models, and various studios. 

• Automation & Journey Building – Proficiency in Journey Builder, Email Studio, and Automation Studio. 

• SQL & Data Management – Experience with complex queries, data extensions, and segmentation. 

• AMPscript & SSJS – Advanced scripting for personalization and dynamic content. 

• APIs & Integrations – Hands-on experience with REST, SOAP APIs, and external system integrations. 

• Email Deliverability & Reporting – Expertise in campaign analytics, reporting, and optimization techniques. 

Desired Skills: 

Good-to-Have Skills: 

• Cloud Pages & Web Technologies – HTML, JavaScript, CSS. 

• Einstein AI & Analytics – Experience with predictive personalization. 

• Distributed Marketing & Multi-Business Unit Experience – Ability to manage multi-org setups. 

• External Integrations – Familiarity with Mulesoft, Boomi, or other middleware tools. 

• Datorama & Tableau CRM – Experience in data visualization and campaign performance tracking. 

Behavioral Skills: 

✔ Adaptability – Ability to thrive in a fast-paced, evolving environment. 
✔ Time Management – Strong organizational and multitasking skills. 
✔ Team Collaboration – Work effectively with cross-functional teams. 
✔ Presentation & Communication – Ability to convey technical concepts to non-technical stakeholders. 

Why Join Us? 

• Exciting projects with leading clients. 

• Opportunity to work on cutting-edge SFMC implementations. 

• Collaborative work environment with career growth opportunities