Senior Proposition Strategy Manager

Company Description

Here at Gousto, we are on a mission to become the UK's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It’s an incredibly exciting time to join our team - and we’re a friendly bunch!

We’re proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we’re a recipe box company that’s disrupting the sector, and we’re passionate about our diverse team and our customers.

All of our people are responsible for the success of Gousto, and we’re passionate about creating an inclusive environment for all to thrive. Our guiding values - Dream, Deliver and Care - show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.

Job Description

As a Senior Proposition Strategy Manager, you will play a crucial role in shaping Gousto’s future. You will be responsible for identifying customer needs, analysing market opportunities, and leading the development of innovative propositions to drive business growth. This role is perfect for a strategic thinker with a passion for customer insight and commercial acumen.

Core Responsibilities:

• Leading the ideation and development of strategic propositions such as Sustainability, Health, or Loyalty to enhance customer experience and business growth
• Conducting in-depth research with Customer Insights to identify and address unmet customer needs
• Analysing current proposition performance to uncover customer pain points and opportunities for enhancement
• Identifying market whitespace and building robust business cases to support new initiatives
• Collaborating with Finance, Data Analytics, and Customer Insights teams to model business impact and financial viability
• Partnering with Product Tribes and Operations to assess feasibility and operational execution of new propositions
• Defining clear goals and success metrics, tracking performance against
• KPIs such as Net Promoter Score (NPS), customer retention, and lifetime value (LTV)
• Working closely with Brand and Marketing teams to refine messaging and positioning for both new and existing propositions
• Managing cross-functional stakeholder relationships to ensure strategic alignment across teams
• Driving an insight-led, customer-first approach to proposition development

Who You Are:

• A strategic and analytical thinker with experience in Proposition, Strategy, or Growth roles
• Proficient in synthesizing data from multiple sources to make data-driven decisions
• Comfortable working autonomously and navigating ambiguity with clarity and confidence
• Experienced in building compelling business cases with strong financial acumen
• An excellent communicator with the ability to engage and influence stakeholders across all levels
• Customer-centric, with a deep understanding of consumer behavior and market trends
• Adept at managing cross-functional collaboration and stakeholder engagement
• Familiar with innovation frameworks such as Working Backwards, Design Thinking, or similar methodologies (nice to have)
• Experience in a scale-up, tech-led food environment, challenger FMCG brand, or D2C space (nice to have)

Additional Information

Click here to see our company benefits! 

Interview Process (TBC):

• Call with a Talent Acquisition Partner
• Hiring Manager 
• Task
• Final Round

Gousto is for everyone:

Whether it’s creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.

Everyone is welcome and we’re looking for applications from people of all backgrounds and experiences. 

Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile . And, if you’re in a job share, why not just apply as a pair.

For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.

If you have a disability that you’re worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.

We’d love it if you could submit your application online. If you require an alternative method of applying, please let us know. 

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