Company Description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention; to care more about our clients’ brands; and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a Millennial-friendly, bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry.
And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges and poised to create meaningful careers in the years to come.
Job Description
Programmatic operations
- Manage platforms like Display & Video 360 (formerly DBM), Campaign Manager (formerly DCM), Trade desk, etc
- Ensure workflow and responses are in line with agreed deadlines and service level agreements, and complete tasks with 100% accuracy
- Set up campaigns within your portfolio, troubleshoot tracking and discrepancy queries, and ensure activate campaigns with accuracy and best practices
- Collaborate with the line manager to support day-to-day campaign management responsibilities for various markets
- Responsible for managing campaign budgets, daily spend levels, and tracking performance goals
Campaign planning and Analytics
- Review the campaign brief and generate programmatic media plan to deliver client objectives
- Monitor campaign success through Google Analytics, DSP UIs, and Automation Dashboards
- Analyze ongoing results, identify campaign trends and insights, and provide recommendations to exceed client goals
Qualifications
- 2 - 4 years of professional experience in digital media, preferably within a media agency or publisher trading desk
- Understanding of Ad Server, DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, brand safety, viewability, and ad fraud
- Proficiency in using planning tools such as DV360, comScore, etc. to build plans
- Monitoring campaign success through tools like Google Analytics, DSP UIs, Automation Dashboards
- Strong understanding of Brand Safety, Viewability, and Ad Fraud fundamentals
- Proficiency in using analysis tools like GA, GWI, DV360 IAR, and reporting tools
Additional Information
- Critical thinker and problem-solving skills
- Teamwork, time-management and data analyst skills
- Great interpersonal and communication skills
Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.