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Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 3,800 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Winter 2024 Report. Learn how to optimize your digital products and business at amplitude.com.
As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About the Role & Team:
We are looking for an experienced Senior Product Owner, GTM Systems (Unknown to Close) to join our Business Transformation team. This high-impact role will focus on optimizing and scaling our GTM processes and technologies, ensuring seamless alignment across Sales, SDRs, and Revenue Operations from initial engagement through deal closure.
Your mission will be to transform and optimize GTM systems and processes, driving operational efficiency, sales productivity, and lead flow ownership. You will work closely with Sales, SDRs, GTM Strategy, Revenue Operations, and Corporate Engineering to define and implement scalable, high-impact solutions. This role requires deep expertise in Salesforce administration (architecture preferred), SaaS sales operations, GTM technology stack management, and Agile/Scrum execution.
As a Senior Product Owner, GTM Systems (Unknown to Close), you will focus on the following:Strategic Vision & GTM Leadership
- Develop and execute a GTM systems roadmap, ensuring alignment with business goals to drive revenue growth, pipeline efficiency, and sales execution.
- Continuous optimization of the Unknown to Close journey, ensuring seamless lead management, pipeline execution, and opportunity closure.
- Balance short-term execution with long-term strategic investments in sales automation and GTM scalability.
- Serve as a thought leader and trusted advisor to stakeholders on GTM technology, lead flow optimization, and process improvement.
Lead Flow Ownership & Sales Execution Optimization
- Own lead flow management across the GTM funnel, ensuring efficient lead capture, routing, qualification, and handoff between SDRs and Sales.
- Define and optimize MQL, SQL, and SAL criteria, ensuring seamless alignment between Marketing, SDRs, and Sales teams.
- Enhance opportunity lifecycle management, streamlining processes from prospecting to deal closure.
- Improve pipeline visibility and sales productivity through automation, reporting, and GTM system enhancements.
GTM Tech Stack Ownership
- Drive the strategic design and coordination of the full user experience of the GTM technology stack, ensuring seamless data flow between SDRs, sales teams, and revenue leadership.
- Optimize lead intelligence, prospecting tools, sales enablement platforms, and sales automation solutions.
- Collaborate with Corporate Engineering to enhance system integrations, data flow, and automation capabilities.
- Ensure the GTM technology stack is scalable, efficient, and aligned with growth objectives.
Cross-Functional Collaboration & Stakeholder Management
- Partner with Sales, SDRs, GTM Strategy, and Revenue Operations to drive alignment on lead flow, sales execution, and GTM technology needs
- Act as a key driver in GTM process enhancements, technology investments, and operational scalability.
Product Ownership & Agile Execution
- Serve as the Product Owner for GTM systems, managing backlogs, defining user stories, and driving Agile execution.
- Lead cross-functional GTM system initiatives, ensuring seamless execution of high-impact sales and revenue operations projects.
- Continuously gather feedback from users to enhance system functionality, automation, and adoption.
You will be a great addition to the team if you have the following:
- Background in RevOps, GTM Strategy, or Sales Enablement.
- Knowledge of CPQ and sales forecasting tools.
- Experience working with AI-driven sales automation tools.
At a minimum, you need to have the following:
- 6+ years of experience as a Product Owner, preferably in GTM systems, SaaS sales operations, or revenue technology.
- Excellent communication and stakeholder management skills, with the ability to align SDRs, Sales, and RevOps on GTM process improvements.
- Strong Project management skills
- Deep Salesforce Sales Cloud expertise (Admin required, architecture preferred).
- Experience managing Sales engagement platforms (Outreach, ZoomInfo.).
- Proven ability to own lead flow processes and optimize sales execution.
- Strong Agile/Scrum execution experience, with a track record of managing backlogs and delivering product enhancements.
Why Join Us?
- Own and optimize the entire GTM technology ecosystem in a high-impact role.
- Work with Sales, SDR, and RevOps leadership to drive scalable growth strategies.
- Influence key GTM decisions through technology, automation, and streamlined processes.
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- We were recognized in the Newsweek Excellence Index 2024.
- Our customers love us! They've said we're the #1 product analytics solution for 15 quarters in a row on G2.
- We're focused on growth. Check us out in Deloitte’s 2023 Technology Fast 500™
- We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
- We invest in our people. We offer mentorship programs, management training, and wellness initiatives.
- We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.
- We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.
- We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.
- Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $174,000 - $261,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $193,000 - $290,000 total target cash (inclusive of bonus or commission)
Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $174,000 - $261,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $174,000 - $261,000 total target cash (inclusive of bonus or commission)
Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.
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By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
What We Do
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
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