Resonate is disrupting the Martech Landscape with cutting-edge solutions based on A.I.-driven consumer data and intelligence which delivers deep, dynamic insights, activation, and analysis in an easy-to-use SaaS platform or as predictive attributes for CRM Enrichment. Resonate has pioneered a completely new way to identify, understand, and engage highly targeted audiences by uncovering 15,000 individual attributes that identify their underlying values, beliefs, and motivations.
We are growing our team and are looking for a highly talented seasoned Senior Product Owner to own our audience creation and activation capabilities. You'll leverage your deep understanding of consumer behavior, data analysis, AdTech landscape and data marketplaces to manage Resonate’s product offerings. In this role, you'll translate business requirements into product requirements, collaborate with cross-functional teams, and drive business growth. The ideal candidate is someone who thrives amidst the challenges of a fast-paced, start-up environment and possesses a natural bent towards innovative thinking and making an impact. If you are an engaged team player and would like to break innovative new ground, we want to hear from you.
Key Responsibilities
- Translate the product roadmap into business cases, requirements, and success metrics for products and solutions
- Work closely with the Senior Director of Data Activation on priorities and requirements to ensure alignment with overall product roadmap.
- Translate requirements into user stories, manage the product backlog within Jira, identify stories for upcoming sprints, lead refinement sessions with Engineering team, and own all Sprint ceremonies and artifacts.
- Participate in Agile scrum team meetings to represent the needs of the client/business and clarify Solution Specifications as needed
- Ensure that the appropriate tracking and reporting is in place to track performance post launch to evaluate future investment
- Identify risks, challenges, opportunities, and business integration needs
- Support product & sales functions by providing data expertise, feasibility reviews, and detailed analysis of questions raised by internal and external stakeholders.
- Stay ahead of the curve in digital marketing technologies, recommending and leading the adoption of cutting-edge DMP/DSP/SSP solutions to enhance reach, engagement, and targeting.
Qualifications & Experience Requirements
- 4+ years’ experience as a product owner/manager of digital data in the advertising ecosystem, including identity and audience data creation and distribution.
- A good balance of technical knowledge and business insight
- Experience with JIRA
- Knowledge of advertising and/or marketing SaaS and DaaS offerings and digital marketing ecosystems (e.g. CDP, DSP, DMP, SSP).
- A strong understanding of key programmatic buyer activities such as planning, activation and measurement.
- Product management experience within AdTech
- Ability to solve complex, technical problems with creative solutions while managing tradeoffs.
- Ability to write detailed specifications and vision documents that clearly articulate the ‘why’ behind the problem
- Proven team skills, including ability to establish and maintain effective working relationships with all levels within an organization, internally and externally
- Excellent communication and collaboration skills
- Must have entrepreneurial spirit and the drive to thrive in a fast-paced environment.
About You:
- You’re obsessed with delivering customer value.
- You ooze empathy for users, both internal and external.
- You’re impatient when things take too long and look for ways to move them along.
- Your hands are dirty from being in the weeds and in the trenches, yet you keep your eye on the big picture of creating customer value.
- You take it personally when a feature or product does not receive adoption.
- You ask ‘why’ and ‘how’ a lot so that you understand the customer’s ultimate goal, not just what they’re trying to achieve in the platform.
Educational Requirements
- Computer Science, Engineering, Statistics, Business or other related Bachelor’s degree
Benefits
Besides the opportunity to work with smart, fun, hard-working Resonate employees, you will have uncapped growth potential, a work/life balance, and a competitive suite of benefits.
Location
At Resonate, we take a remote-first approach to work, offering a flexible environment that empowers our team to collaborate seamlessly across different locations. While we embrace remote work, we also encourage thoughtful and intentional in-person collaboration to foster connection and teamwork when needed. Whether you're working from home or joining us in one of our state-of-the-art offices, you'll have the tools and resources you need to succeed.
Resonate is headquartered in Reston, VA, with offices in New York City and Washington, D.C. Join us and be part of a team that’s changing the industry!
Our EEO Statement:
Resonate is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outline by federal, state, or local laws.
Find out more about our story at www.resonate.com.
Top Skills
What We Do
Since Resonate’s founding in 2008, the company has been driven by a simple but powerful idea: understanding people. Resonate empowers leading brands and agencies with deep consumer intelligence that ignites unbreakable relationships through better connections, more meaningful engagement and compelling customer experiences.
We are “people-centric.” It is at the heart of what we do and drives how we operate. We reveal the Human Element—a holistic understanding of a person that starts with what makes us the most human—our values and motivations. In other words, we help you understand the “what” that drives the “why” people decide to choose, buy, endorse or abandon a brand or cause. By combining this human, person-based "why" with relevant data about your industry, brand or product, we help you create powerful marketing engagement that drives results.
Named a “Cool Vendor” in Data Driven Marketing by Gartner, a DM News Marketing & Tech Finalist, Most innovative analytics platform and also one of the best places to work in Virginia by the Washington Post and Virginia Business and Best Companies Group, Resonate is privately held and backed by ZMC. Resonate is headquartered in Reston, VA.
Sales: 855.855.4320
Customer Support: 855.855.3520 (Mon–Fri 9am-9pm EST
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