About KEV:
KEV Group is an enterprise SaaS company that provides an all-in-one activity fund management solution for K-12 schools. By seamlessly integrating and automating all fee management processes, our SchoolCash platform provides real-time visibility and control over how districts and schools create, collect, manage, track, and reconcile these funds. Parents benefit from an easy-to-use solution that offers convenience and supports all payment types. More than 26,000 schools across North America rely on our solutions to manage over $4 billion in activity funds annually.
The company is headquartered in Toronto with offices in Cambridge, ON and across the U.S., KEV is a portfolio company of Five Arrows. With over €10 billion of assets under management (AUM), the corporate private equity business of Five Arrows invests in companies with highly defensible market positions, strong management teams, and growth-based business models.
Why Join KEV?
- Work in an industry that benefits children, parents and schools
- Do meaningful and purpose-driven work, and make a real impact
- Join a quickly growing organization with real opportunity for learning and growth
- Passionate and accessible leadership team that cares about people, personally and professionally
- Hybrid work environment (3 days a week in either our North York office)
Job Description:
We are seeking an experienced Product Marketing Manager to be the voice of our product and the bridge between our product, sales, and customer success teams. You’ll be responsible for developing and executing go-to-market strategies, crafting compelling messaging and positioning, and ensuring our products resonate with our target audiences.
Responsibilities:
- Develop and execute comprehensive go-to-market (GTM) strategies for new product launches and feature releases, collaborating closely with product, sales and account management teams
- Craft clear, compelling product messaging and positioning that communicates value to key audiences
- Conduct market, competitor, and customer research to inform product strategy and differentiation
- Define and create all necessary sales assets needed for winning in the field and enable the sales and account management teams to be successful, including decks, one-pagers, competitive battle cards, and FAQs
- Support demand generation campaigns with targeted messaging and content
- Analyze pipeline conversion and win/loss rates, determine underlying drivers for lost opportunities and refine positioning, messaging, sales assets and/or enablement and improve sales and account management effectiveness
Requirements and Skills:
- 5+ years of experience in product marketing in B2B SaaS
- Bachelor’s degree in marketing, business, communications, or a related field
- Proven success in launching and marketing products from concept to adoption
- Experience conducting customer and market research
- Excellent communication and cross-functional collaboration skills
- Experience working with cross-functional teams in a startup or high-growth environment
- K-12 experience a strong asset
We Offer:
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Competitive salary
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Comprehensive health and dental benefits
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Professional development opportunities
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Continuing Education
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Great colleagues and collaboration
This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.
KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with Human Resources or the hiring manager.
KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
Top Skills
What We Do
KEV Group provides the most comprehensive activity fund management solution enabling K-12 schools to manage every dollar efficiently, accurately, and consistently. By seamlessly integrating and automating all processes, the SchoolCash platform provides real-time visibility and control over how districts and schools create, collect, manage, track, and reconcile activity funds. Over 17,000 schools across North America rely on SchoolCash to manage $3 billion+ in activity funds annually.
