Senior Product Marketing Manager

When you join Accurate Background, you’re an integral part of making every hire the start of a success story. Your contributions will help us fulfill our mission of advancing the background screening experience through visibility and insights, empowering our clients to make smarter, unbiased decisions.

We are seeking a creative and innovative Senior Product Marketing Manager to optimize our product marketing strategies and increase our competitiveness. As a Senior Product Marketing Manager, you will develop a deep understanding of our customers and their needs, analyze competitive behavior, and identify market trends. You will use those insights to drive impactful messaging and go-to-market activities, deliver tools and training to the sales team, and help expand our market share.

To be successful in this in this role, you should demonstrate a great track record in managing product marketing activities and interpreting marketing metrics. You will be a product champion and a brand ambassador that can clearly communicate audience-specific content that conveys our value, vision, and strategy.

When you join Accurate Background, you’re an integral part of making every hire the start of a success story. Your contributions will help us fulfill our mission of advancing the background screening experience through visibility and insights, empowering our clients to make smarter, unbiased decisions. 

Responsibilities

• Help shape and drive the product and go-to-market strategies.
• Establish processes to gather and analyze market and customer dynamics, needs and trends.
• Use Competitive intelligence to inform product, pricing and marketing activities. 
• Develop product messaging and positioning, understanding key value drivers in the market, our unique value proposition, and how our users perceive our product.
• Work closely with leadership and product team to understand the strategic direction of our company and help influence the direction of our roadmaps through your understanding of market and buyer needs.
• Enable Sales teams at all levels on our value proposition and messaging. 
• Work closely with cross-functional teams, including product, compliance, operations, and sales to drive the execution of product or new feature launches.
• Provide product and vertical expertise for the creation of customer-facing content and sales enablement tools including website pages, sales decks, blog posts, case studies, datasheets, webinars, and white papers.
• Measure, analyze, and report on program performance.
• Manage marketing spend and forecast and ensure that deliverables are delivered on time.
• Develop in-depth knowledge of Accurate products and services.

Qualifications/Experience

• Bachelor’s degree in Marketing or related field.
• 5+ years of B2B Product Marketing experience, preferably in a service or software related industry.
• Proven track record and experience in executing marketing programs and deliverables.
• Exceptional written and verbal communication skills.
• Proven ability to lead and influence cross functional teams.
• Strong project management and organization skills.
• Ability to excel within a multi-faceted organization and a in cross-functional environment.
• Demonstrates strategic thinking and analytical expertise and the ability to articulate concepts and ideas.
• Experience in launching technical products.

Preferred Qualifications, Skills and Experience

• Experience with CRM (Salesforce) and marketing automation (Marketo).
• Marketing Project Management tool familiarity (e.g. Basecamp, Asana).
• Prefer candidates who have worked for or with companies that market/sell to Human Resources.

The Accurate Way:

We offer a fun, fast-paced environment, with lots of room for growth. We have an unwavering commitment to diversity, ensuring everyone has a complete sense of belonging here. To do this, we follow four guiding principles – Take Ownership, Be Open, Stay Curious, Work as One – core values that dictate what we stand for, and how we behave.

Take ownership.

Be accountable for your actions, your team, and the company. Accept responsibility willingly, especially when it’s what’s best for our customers. Give others every reason to trust you, believe in you, and count on you. Rise to every occasion with your personal best.

Be open.

Be open to new ideas. Be inclusive of people and ways of doing things. Make yourself accessible and approachable, and communicate with genuineness, transparency, honesty, and respect. Embrace differences.

Stay curious.

Stay curious even as you move forward. Tirelessly ask questions and challenge the status quo in your pursuit of new ideas, ways to solve problems, and to continually grow and improve.

Work as one.

Work together to create the best customer and workplace experience. Put our customers and employees first—before individual or departmental agendas. Make sure they get the help they need to succeed.

About Accurate Background:

Accurate Background’s vision is to make every hire the start of a success story. As a trusted provider of employment background screening and workforce monitoring services, Accurate Background gives companies of all sizes the confidence to make smarter, unbiased hiring decisions at the speed of demand. Experience a new standard of support with a dedicated team, comprehensive technology and insight, and the most extensive coverage and search options to advance your business while keeping your brand and people safe.

Accurate is an equal-opportunity employer and is committed to hiring talented and qualified individuals with diverse backgrounds. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Accurate will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws.

Special Notice:

Accurate is aware of schemes involving fraudulent job postings/offers and/or individuals or entities claiming to be employees of Accurate. Those involved are offering fabricated employment opportunities to applicants, often asking for sensitive personal and financial information. If you believe you have been contacted by anyone misrepresenting themselves as an employee of Accurate, please contact [email protected].

- Please be advised that all legitimate correspondence from an Accurate employee will come from "@accurate.com" email accounts.

- Accurate will not interview candidates via text or email. Our interviews are conducted by recruiters and leaders via the phone, Zoom/Teams or in an in-person format.

- Accurate will never ask candidates to make any type of personal financial investment related to gaining employment with the Company.