Senior Product Marketing Manager

Sr Product Marketing Manager

Boston, MA (hybrid) 

The Position 
Nasuni is seeking a Sr. Product Marketing Manager at Nasuni to play a key role in driving our go-to-market strategy, refining our messaging, and ensuring our products resonate with the right audiences. This individual will work at the intersection of product, sales, and marketing, leading inbound and outbound product marketing efforts. This is an opportunity to own critical initiatives in customer research, competitive analysis, and sales enablement while collaborating closely with cross-functional teams. If you are a strategic thinker who thrives in a fast-paced environment, enjoys storytelling, and is motivated by impact, we want to hear from you. 

 
As the Sr Product Marketing Manager, you will be responsible for: 

GTM Planning & Execution 

• Architect scalable GTM plans and drive meaningful product adoption and revenue growth for Nasuni platform capabilities, products, and solutions. 
• Launch new, innovative products and features into market that cut through the noisy landscape to drive awareness, engagement, and demand while partnering closely with the marketing team. 
• Competitive Market Intelligence will be a key part of this role. 

Messaging & Positioning 

• Craft differentiated messaging & positioning that effectively communicates the value of Nasuni’s platform, products, and solutions to target audiences. 
• Partner with marketing teams to build and iterate on virtual and in-person experiences that attract, educate, and convert prospects. 

Insights 

• Develop a deep understanding of customer needs, pain points, key personas, buyer journeys, and competitors in the hybrid cloud storage space, and share insights with marketing, sales, and product teams.
• Partner with product and engineering teams to influence roadmap decisions and translate technical capabilities into clear business value. 

Storytelling (Content Creation & Sales Enablement) 

• Develop and collaborate on content (e.g. blogs, videos, etc.) that best showcases customer value and drive content to high utilization and value with global teams. 
• Equip our enablement and sales teams with essential resources, including pitch decks, one-pagers, and videos, to effectively sell Nasuni offerings. 
• Track and improve the performance of sales collateral (e.g. perform win-loss analyses, etc.).  

 
Skills + experience we look for are … 

• 5+ years of experience in B2B product marketing, ideally in cloud storage, cybersecurity, SaaS, or enterprise IT.  
• Proven experience in go-to-market planning, messaging, and positioning for technical products. 
• Competitive Intelligence skills to evaluate, report, and deliver insights to leadership
• Strong ability to translate complex technical concepts into digestible and compelling messaging and positioning.  
• Develop a deep understanding of customer needs, pain points, key personas, and competitors in the dental lab space, and share insights with marketing, sales, and product teams. 
• Proven track record of juggling and prioritizing a number of key tasks, collaborating with other members of the marketing, sales, and product teams, while always thinking and working towards the strategic goals of the business and team 
• A creative problem solver with an appetite to always be learning. 
• Exceptional communication skills, especially writing. Strong presentation skills are highly preferred. 
• Data-driven approach with experience measuring marketing performance and iterating based on insights. 
• Experience working cross-functionally with product, sales, and marketing teams. 
• Love and thrive in a fast-paced, dynamic environment. 
• Undergraduate degree required. MBA or graduate degree is a plus. 

The ideal candidate is ... 

• Smart: Intellectual curiosity is critical at Nasuni and in this position. 
• Self-Starter: Takes initiative and does not wait to be told what to do . 
• Empathetic: Can put yourself in the position of your internal and external collaborators as well as Nasuni customers. 
• Positive: Has a relentlessly positive attitude, a strong sense of humor, and the ability to have fun at work. 
• Passionate: Nasunistas are very passionate about the company and our mission to disrupt the file services market. 

About Nasuni.

Nasuni is the leading hybrid cloud storage solution that powers business growth with effortless scalability, built-in security, and fast edge performance using a unique cloud-native architecture. The Nasuni File Data Platform delivers operational excellence by consolidating NAS and backup, eliminating data silos, and making management easy and flexible without changes to apps or workflows. Its built-in security offers proactive defense and rapid recovery, lowering organization’s risk from the detrimental effects of ransomware attacks and other disasters. Synchronized access to file data everywhere ensures user productivity by supporting remote and hybrid work.

Why work at Nasuni?

As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US.  Benefits packages generally include:

• Best in class employee onboarding and training
• “Take What You Need” paid time off policy
• Comprehensive health, dental and vision plans
• Company-paid life and disability insurance
• 401(k) and Roth IRA retirement plan
• Generous employee referral bonuses
• Flexible remote work policy
• 10 paid holidays
• Wide array of wellbeing offerings
• Pre-tax savings accounts with company contributions
• An Employee Assistance Program to help deal with life’s difficulties and stressors
• Great team culture and social activities
• Collaborative workspaces
• Free on-site fitness centers and stocked kitchens in select office locations
• Professional development resources

To all recruitment agencies: Nasuni does not accept agency resumes. Please do not forward resumes to our job boards, Nasuni employees or any other company location. Nasuni is not responsible for any fees related to unsolicited resumes.

Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.