Company Overview:
At VETRO, we believe visualizing data unlocks hidden potential, radically simplifying the way businesses operate and digitizing the future of connectivity. We focus on empowering network operators with unparalleled clarity and control over their fiber networks, enabling them to move faster, better, and more efficiently than ever before. Our revolutionary platform isn't just software – it's the physical network asset system of record, offering unprecedented visibility and control from strategic planning to daily operations. We empower our customers to bridge the digital divide at a rapid pace, unlock unforeseen opportunities, and squeeze the maximum value from their networks. Let's illuminate the unseen, digitize the way we connect, and shape the future of connectivity, together.
Position Overview:
VETRO is seeking a results-driven and proactive-minded individual who is comfortable working in a fast-paced environment. This role will own the product's overall vision and strategy, ensuring it aligns with market needs and business objectives. You will support the go-to-market execution, streamline internal release processes, and collaborate with key stakeholders to tailor messaging, packaging, and delivery of Vetro’s solutions to market.
You will help drive the commercialization process – from concept through launch - working closely with cross-functional teams such as Product, Engineering, Corporate Marketing, Business Development, and Customer Success. Collaboration is crucial to your success in this role as you will work across different teams in multiple markets. This role will report directly to the Head of Marketing and Partnerships.
Responsibilities:
- Own core product marketing deliverables across end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development; product-based demand generation assets, product positioning and messaging playbooks.
- Align product strategy with corporate goals. Translate product strategy into actionable requirements and prioritize based on impact.
- Support the go-to-market product roadmap, strategy, and execution of product launches.
- Lead in cross-functional team alignment across product, commercial, finance, marketing and others.
- Create sales success stories, case studies, sales guides, and product collateral.
- Determine product adoption metrics and define sales enablement best practices.
- Communicate, educate, and evangelize new product enhancements to our commercial sales teams, customers, ecosystem partners and prospective buyers.
- Analyze market trends and identify opportunities for product expansion or new product development and determine impact on the product roadmap.
- Continually monitor and assess the competitive landscape and identify opportunities for differentiation.
- Align with Corporate Marketing to help drive content thought leadership.
Qualifications:
- 5+ years of experience in creating and executing marketing strategies including but not limited to B2B product marketing or sales marketing, preferably at a high-growth tech startup.
- Proven track record with delivery in a fast-paced environment, the ability to effectively prioritize and manage time to address multiple responsibilities.
- Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally.
- Exceptional project management, organizational, writing, & presentation skills; ability to multitask, prioritize and organize work to meet deadlines and multiple requests.
- Strong interpersonal skills with an emphasis on teamwork, ownership, and initiative.
- Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling.
- Must have strong strategic / anticipatory thinking skills.
- Technical understanding and experience with GIS and/or Telecom industry is critical.
- Familiarity with an advanced product marketing tech stack, experience with HubSpot, Ignition or equivalent software a huge plus!
Benefits:
- Competitive salary commensurate with experience.
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- Opportunities for professional development and growth within a fast-paced and innovative company culture.
- Flexible work arrangements with a remote-first approach.
Join us at VETRO and be part of a team that is shaping the future of broadband infrastructure. Apply now to make an impact and drive success for our customers!
What We Do
VETRO builds software that makes it radically simpler and faster for broadband providers to plan, design, build, and operate their fiber optic networks. Our map-based SaaS platform is easier to use and more powerful than traditional tools, and enables network owners, operators and sponsors to benefit from a modern, integrated, and connected digital hub for their physical network assets.
Launched in 2017, VETRO is experiencing rapid adoption worldwide as we scale to meet an eager connectivity market. ISPs, Electric Co-ops, Local Governments and many others who are deploying and managing fiber now rely on VETRO FiberMap as their system of record for network documentation and asset management, as well as a collaboration and integration platform.
Leveraging the platform combined with our top notch onboarding and support team, our customers need to hire fewer specialty technical staff, and routinely report reduced overhead and dramatic increases in productivity.
Our goal is to provide the world's best mapping platform for internet/broadband infrastructure planning, design, construction and operations. And in doing so to deliver a platform that becomes the digital home for the physical internet.
We are Headquartered in Portland, Maine and take pride in our Maine HQ and foundation underpinning a distributed team across the U.S.
