Senior Product Marketing Manager

Ghost is a private, b2b marketplace that helps scale distribution for the best brands in the world. Ghost works with leading brands in streetwear, apparel, footwear, beauty, and home to find alternative distribution channels for surplus inventory. By providing transparency, data, and a network of vetted buyers, the Ghost platform serves as the backbone for sellers to diversify and optimize their inventory lifecycle. Backed by top VC funds (Cathay, USV, Equal, Eniac), Ghost is one of the fastest growing startups in LA.

The Senior Product Marketing Manager will play a key role in driving the success of our products in the market. Reporting to the Head of Product, this individual will be responsible for developing and executing strategic product marketing initiatives to increase product adoption, market share, drive demand and supply, and accelerate revenue growth.

This role will be based out of our Los Angeles office. 

About the Role:

• Develop and execute go-to-market strategies for new product launches, feature updates, and enhancements, both to internal users and external customers.
• Create compelling product messaging and positioning that resonates with target audiences and differentiates our platform in the market.
• Lead the development of sales enablement materials, including presentations, collateral, and case studies, to support the sales team in effectively communicating the value proposition of our platform.
• Collaborate with cross-functional teams, including product management, sales, engineering and design, to drive product adoption and customer engagement.
• Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for innovation.
• Create compelling content and collateral to support product marketing campaigns, such as whitepapers, case studies, and product videos.
• Lead the development of marketing campaigns and programs to generate demand and drive pipeline growth.
• Track and analyze key metrics to measure the effectiveness of product marketing initiatives and optimize strategies for maximum impact.
• Partner with BP and AM teams to develop customer advocacy programs and leverage customer testimonials and success stories in marketing efforts.
• Work closely with the business development team to develop integrated marketing campaigns that drive demand and generate qualified leads.
• Collaborate with product management to gather customer feedback and insights to inform product roadmap decisions.

About You: 

• Bachelor's degree in Marketing, Business, or related field.
• 5-7 years of experience in product marketing roles.
• Proven track record of successfully launching and marketing B2B technology products.
• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable plans.
• Excellent communication and presentation skills, with the ability to effectively articulate value propositions and drive engagement.
• Demonstrated ability to collaborate and influence cross-functional teams in a fast-paced, dynamic environment.
• Experience working with sales teams to drive product adoption and revenue growth.
• Proficiency in marketing automation tools, CRM platforms, and analytics tools.

What you will love: 

• We believe if we aren’t first, we’re last! We need to be the best at what we do. We must set the highest standards in our winner-take-all market. We fight for every dollar and never settle. We are all owners, hustlers, and street fighters - working together to achieve a unified goal.
• Anything we can do tomorrow, we can do today. We drive a culture of high velocity, leaving no room for analysis paralysis. We promote efficiency and progress in every step we take. If it will help the business, just do it. It’s better to get a speeding ticket than a parking ticket.
• We are a customer-obsessed company and believe in making it magical: Our members are at the center of our universe. We continuously strive to create experiences that are 10x better at every touchpoint. We anticipate their needs and go above and beyond, delivering experiences that surpass expectations.
• We believe that problems are opportunities and we work together as a team to solve them. Every roadblock is an opportunity for innovation. We tackle problems as a team, welcoming open discourse to deeply understand operational and customer problems to create solutions. No task is too big or too small, and we take on challenges beyond our core responsibilities, spreading optimism and confidence.
• We embrace radical candor. We embrace difficult questions and uncomfortable answers. Our decisions are grounded in data and facts, leading to meaningful and sustainable outcomes. We value giving and receiving open, honest feedback. We critique ideas, not individuals. We embrace radical transparency and rigorous thinking, avoiding decisions driven by ego or self-interest. 

Our total compensation for this position can range from $145,000 - $185,000. The actual amounts may vary based on factors such as experience, knowledge, skills, and abilities related to the position.