Senior Product Marketing Manager, B2B

About Us:
DailyPay, Inc. is transforming the way people get paid. As the industry's leading on-demand pay solution, DailyPay uses an award-winning technology platform to help America's top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job, while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.
About Us:
The Role:
Reporting to the Director of Product Marketing, B2B, the Sr. Product Marketing Manager, B2B will lead the planning and execution of go-to-market strategy and product launches. This will include our core enterprise and platform products for Human Capital Management as well as our B2B GTM Strategies. In addition to these responsibilities, this person will sit at the intersection of Product & Commercial & Marketing teams to enable DailyPay to achieve its quarterly and annual sales objectives.
If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.
How You Will Make an Impact:
You will be encouraged to think and act both strategically and tactically: from the inception of a product idea to the creation of product launch plans. You are a self-starter, detail-oriented and comfortable with ambiguity in a rapidly-changing environment. You are a storyteller that uses data to inform your product marketing strategies. You are collaborative and enjoy working with stakeholders from across the business.

• Product CMO/CRO - Partner with product managers from the inception of an idea to create, own, and champion go-to-market (GTM) strategy for new product features including insights & research to inform why we build something, and defining how we launch by setting objectives, audience definition, marketing and communication strategy, and measurement
• Planning & Execution - Drive quarterly planning and expected business impact with your product marketing activities and campaigns; Owning the end to end (from concept through to sunset) lifecycle
• GTM Strategy & Launch - Launch new features, capabilities and big bet products in a growing portfolio with a cross-functional team of product managers, engineers, marketers and salespeople
• Product Messaging & Positioning - Build product positioning, messaging and marketing strategies that win over prospects and customers, evangelize DailyPay and its industry-leading products to the world. Develop product positioning, value propositions, and key messaging to be used across every customer touchpoint from the top of the funnel through to sales, success & support
• Personas - Develop a deep understanding of prospective and existing partners and employees by employing traditional and innovative customer research methods
• Enablement - Work with the Enablement teams to provide the field the information that helps salespeople sell more effectively, success managers grow portfolios more effective, and support support more effectively
• Voice-of-the-Customer - Build a deep understanding of our customers and Dailypay's value proposition to the market and users; build scalable product feedback loops for your product and marketing teams and synthesize insights across feedback channels

What You Bring to The Team:

• 5+ years of Product Marketing, Growth or Management Consulting experience
• 3+ years of Product Marketing experience bringing products to market
• Experience in B2B SaaS, Payments
• Excellent time management, prioritization and project management skills
• Demonstrated writing, communication & critical thinking skills
• Flexibility to learn on an accelerated curve and adapt quickly to changing needs
• Fiercely collaborative, driven and ambitious

What We Offer:

• Exceptional health, vision, and dental care
• Opportunity for equity ownership
• Life and AD&D, short- and long-term disability
• Employee Assistance Program
• Employee Resource Groups
• Fun company outings and events
• Unlimited PTO
• 401K with company match

Pay Transparency. DailyPay takes a market-based approach to compensation, which may vary depending on your location. United States locations are categorized into three tiers based on a cost of labor index for that geographic area. The salary ranges are listed by geographic tier. Additionally, this role may be eligible for variable incentive compensation and stock options. Where a candidate fits within the compensation range for a role is based on their demonstrated experience, qualifications, skills, and internal equity.
New York City
$145,000 - $194,000 USD
DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all. We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working.
We encourage people of all backgrounds to join us on our mission. If you require reasonable accommodation for any aspect of the recruitment process, please send a request to [email protected]. All requests for accommodation will be addressed as confidentially as practicable.
DailyPay is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.