Senior Product Marketing Manager, Services

Meet Benevity
Benevity is the way the world does good, providing companies (and their employees) with technology to take social action on the issues they care about. Through giving, volunteering, grantmaking, employee resource groups and micro-actions, we help most of the Fortune 100 brands build better cultures and use their power for good. We’re also one of the first B Corporations in Canada, meaning we’re as committed to purpose as we are to profits. We have people working all over the world, including Canada, Spain, Switzerland, the United Kingdom, the United States, Australia and more! 

We are looking for a talented, passionate, dynamic, results-oriented product marketing leader to help drive our market and product leadership and advance the corporate purpose software category. As the Senior Product Marketing Manager, you will bring your experience working for global B2B SaaS companies to help Benevity build market demand and use for its products. You will manage our product go-to-market plans by supporting commercial readiness, helping define sales plays, markets and segments for our products, and collaborate cross-functionally on strategies and programs that achieve our revenue and market growth as you continue to shape a new category. As the lead product marketer for our services, you will be a key partner in ensuring product-level revenue goals are met. As corporate purpose takes centre-stage in the world, and as Benevity further strengthens its leadership in the impact and inclusion space, this is an incredibly exciting time to lead the charge on marketing products and solutions that power purpose and make our world better.

What you'll do:

• Work closely with the Product and Marketing team to build and execute product marketing plans that help achieve business goals related to Benevity’s products and solutions 
• As the lead product marketing for a portfolio of services  inclusive of developing and executing product go-to-market strategies and launches
• Lead a collaborative GTM process to bring new solutions to market working with our Product, Growth Marketing, Sales enablement, and Sales and Client Success teams 
• Create new opportunities for monetization from products and services, build the right messaging, positioning, support packaging and pricing, and work closely with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales and Client Success teams to take these to market effectively
• Collaborate with pricing and packaging team to devise strategies for all existing and new products including new product launches, promotions and deal desk approvals
• Ensure deep integration on GTM with Product, Sales and Client Success to connect all of the dots from product truth to positioning/messaging to value creation in the sales process to product merchandising
• Map the positioning and messaging to a content strategy aligned to the sales process to achieve higher conversion throughout the funnel
• Work with the Product team to provide input, market insight and support for communicating the value created via the product roadmap and vision
• Speak to clients and Sales to refine messaging and positioning and enablement tools
• Work with Enablement to ensure development of effective product- and solutions-related training materials for Benevity-ites and clients
• Create excitement and pride among internal teams on new product-related developments and launches
• Improve operations by establishing clear objectives and key results, aligned to business goals, tracking performance and deliverables to measure the team’s impact and manage its priorities and productivity 
• Understand the market through market analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to generate and share insights about our target audience’s needs, priorities, and challenges 

What you will bring:

• 7+ years of related product marketing and/or product management experience in B2B SaaS solutions.
• Ability to execute strategies, programs, and projects cross-functionally, on-time, and effectively 
• Proven experience working at the global level to capitalize international markets and nurture markets at different levels of maturity
• Demonstrated success in leading a portfolio of product marketers in a high-growth environment
• Demonstrated success launching differentiated products, solutions and services in the B2B space
• Proven experience with SaaS pricing and packaging strategy in a B2B environment to drive revenue growth
• Experience with new product introduction by market and different geographies 
• Strategic planning, execution and measurement skills
• Great collaboration skills and ability to influence cross-functionally with or without authority
• Experience working with B2B companies transforming to enterprise SaaS a bonus. 
• Excellent communication skills with audiences that vary across C-level executives, analysts, client champions, prospects, and throughout the Benevity organization
• Driven to understand and solve client needs with the ability to distill information into insights and effectively articulate concepts and align the organization to address them
• Results orientation and resourcefulness
• Organization skills, independent thinking and flexibility

Discover your purpose at work

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more…

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where you’re valued for who you are and challenged to see who you can become …

It’s time to join Benevity. We’re so excited to meet you.

Where we work

At Benevity, we have developed a Community First approach that we design our people's experience around with goals to build a strong community and culture, achieve stellar execution of our business goals and social mandate, and ensure Benevity-ites thrive. For those who live within a reasonable commuting distance to an office, we can split our time working in the office and from home to optimize the opportunities of both, with the requirement that we spend at least 50% of the time in the office.

Join a company where DEIB isn’t a buzzword

Diversity, equity, inclusion and belonging are part of Benevity’s DNA. You’ll see the impact of our massive investment in DEIB daily — from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds, experiences, skills and passions are what move our business and our people forward, so we're committed to creating a culture of belonging with equal opportunities for everyone to shine. 

That starts with a fair and accessible hiring process. If you want to feel seen, heard and celebrated, you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to [email protected].

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