Senior Product Marketing Manager, Positioning & Enablement

PandaDoc is looking for a Sr. Product Marketing Manager to drive product positioning for target customer audiences and sales enablement for both new and existing products. PandaDoc PMMs work across the entire product lifecycle: from helping shape the product based on market and customer insights, to driving launch and commercialization, to growing product adoption post-launch.

Our ideal candidate is a driven and ambitious cross-functional star who can fluidly operate across Product, Marketing, Sales, and teams across the company to guide enablement and go-to-market success. This is a US-based, fully remote role reporting to the Head of Product Marketing.

In this role, you will:

• Define enablement success. You craft strong relationships with sales leaders, translate product launches into sales collateral, own the enablement demo environment, translate product positioning into stories for our target customer audiences, and partner with our Revenue and Corporate marketing teams to drive awareness and adoption.
• Be a storyteller. You have deep empathy for users and are able to adapt how you communicate to best engage your audience with positioning and narratives that differentiate PandaDoc. You have excellent verbal and written communication skills.
• Lead with data. You own the ongoing Go-To-Market strategies for existing product areas, such as Notary and eSign, by developing insights and pairing them with your passion for users to generate balanced and thoughtful points of view for how to take our products to market through our sales and customer success teams.
• Create standout assets. Your sales enablement content like product trainings, demo scripts, and discovery questions resonates with our sellers and helps them identify high-quality opportunities. You are able to test, iterate, and optimize on this content. 
• Lead cross-functional projects for maximum impact. You are able to lead and mentor those around you. You manage highly interdependent, complex projects and keep various workstreams across a range of disciplines on track. You rally team members of all backgrounds and disciplines around our products while honoring our values of empathy and fun.

About you:

• 4+ years of experience in product marketing with 2+ years in B2B SaaS .
• An ownership mindset, bias to action, and high agency to take a proactive role in shaping product strategy and customer engagement.
• Able to balance strategy with execution. 
• Excellent communication skills, both written and verbal, with the ability to clearly and concisely articulate technical concepts to AE, AM, and CSM teams. 
• Proven expertise in storytelling and content creation, while maintaining consistent brand voice across a variety of channels.
• Ability to lead cross-functional projects, to work collaboratively, and to create and improve processes. Willingness to establish best-in-class processes.
• A passion for startup culture and spearheading rapid change.

Company Overview: 

PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more.  For more information, please visit https://www.pandadoc.com.

Company Culture: 

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers. 

Check out our LinkedIn to learn more.

Benefits:

Employees may be able to purchase company stock (or receive annual bonuses)

Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans.

Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.

The annual OTE for this role is up to $130,000 - $150,000 USD (base + bonus combined)

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Application deadline: 2/10/25