Senior Product Marketing Manager, Incident Response

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

The Senior Product Marketing Manager, Unit 42 Incident Response, will lead the planning and execution of the product marketing strategy for our rapidly growing IR services business. This involves building bold, sharp positioning and driving GTM programs to grow the adoption rate of Unit 42 IR customers. 

You’ll partner with one of the industry’s leading incident response, threat research, and managed services teams to up-level our reputation and success as an elite cybersecurity services provider, as part of one of the most innovative and fastest growing business at Palo Alto Networks.

Your Impact

• Partner with our IR team to communicate clear and powerful messages that establish Unit 42 as the leading IR services provider
• Build bold, sharp product marketing content, including blogs, reports, videos, and presentations, focused on Incident Response for Unit 42
• Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadership
• Launching campaigns & programs - creating content for digital media, websites, and customer presentations
• Leading the analyst engagements and presentations to drive awareness and get outside-in perspective
• Enabling sales teams to understand the value proposition and key differentiators - Creating and delivering presentations at internal sales events on how Unit 42 differentiates the portfolio across all managed Palo Alto Networks offerings
• Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape
• Spearhead service launches – plan the launch of new releases and manage messaging, positioning, collateral development, and drive the product launch

Qualifications

Your Experience 

• 8+ years of product marketing experience, ideally with 5+ years in cybersecurity required
• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred
• An understanding of the Threat Intelligence, Incident Response, and threat detection, and a basic understanding of enterprise security SOC roles is desirable
• Comfortable with creating and delivering presentations in a range of environments, from industry conferences to customer briefings
• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organization and business success
• Bachelor’s degree required, Technical degree or equivalent background or equivalent military experience is desirable
• Experience and innovative energy to champion successful market and competitive disruption initiatives

Additional Information

The Team

Our Marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security, globally. Your hands will be in industry-leading content created in the face of rapidly growing threats: cyberattacks. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.

Compensation Disclosure 

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $155000 - $252000/YR The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.

Our Commitment
We’re problem solvers that take risks and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [email protected].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.