Senior Product Marketing Manager, Consumer

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’s recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

If you want to help make an impact on our members' lives – we want to hear from you!

We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role. 

Position Overview
We are seeking a dynamic Senior Product Marketing Manager to join our team at MasterClass. In this role, you will play a key part in driving the success of our online learning platform and 0 →1 bets through innovative product narratives and comprehensive marketing strategies. This role emphasizes innovation, strategic thinking, and hands-on execution—perfect for someone who can masterfully blend data and insights with creative thinking to influence product direction and elevate our marketing efforts. You will help shape the future of online education, pushing boundaries and redefining the way consumers learn and develop.
What You Will Do

• Strategic Planning & Execution: Develop and execute product marketing strategies to drive user acquisition, engagement, and retention for MasterClass’s core product and innovation bets, aligning with its brand and business goals.
• Consumer Insights & Market Research: Be a strategic partner to the Product, Marketing, and Content teams and help influence the future direction of MasterClass with your expertise in our market, competitors, and consumers.
• Product Positioning & Messaging: Develop clear, compelling positioning and messaging frameworks that differentiate MasterClass in the online learning and education market.
• Go-To-Market Strategy: Lead GTM strategy and execution for new product and feature launches, ensuring seamless coordination across all teams.
• Campaign Development: Help develop fully-integrated marketing campaigns, leveraging insights and data to craft compelling narratives and creative assets.
• Performance Analysis & Optimization: Establish and track metrics and KPIs to measure the performance of product marketing initiatives, providing actionable insights and recommendations for continuous optimization and improvement.
• Engagement & Merchandising Strategy: Enhance the core product experience and develop merchandising strategy to surface most relevant content and drive engagement and long-term retention. 
• Cross-Functional Collaboration: Partner with teams across Product, Marketing, Content and more to ensure seamless integration of product marketing initiatives into overall product development and marketing strategies.

About You

• Product Marketing Expert: 6+ years of relevant experience, including 4+ years in consumer product marketing or a strategic marketing role, with a proven ability to develop and execute data-driven strategies that drive business growth.
• Strategic & Creative Marketer: Combines big-picture strategic planning with hands-on execution, leveraging market insights and audience-driven storytelling to create innovative campaigns that enhance engagement and differentiation.
• Go-to-Market & Positioning Leader: Experienced in leading GTM strategies and launching new products/features in fast-paced, high-growth environments, ensuring clear positioning, strong messaging, and cross-functional alignment.
• Data-Informed Decision Maker: Uses market research, user behavior insights, and performance metrics to refine strategies, optimize campaigns, and make informed recommendations that enhance marketing impact.
• Effective & Persuasive Communicator: Strong verbal and written skills, able to craft compelling narratives, translate complex ideas into simple messaging, and influence stakeholders at all levels.
• Adaptable, Action-Oriented Problem Solver: Thrives in fast-moving, evolving environments, taking initiative to solve ambiguous challenges, iterate quickly, and pivot when necessary to seize new opportunities.
• Collaborative & Versatile Team Player: Works cross-functionally, wears multiple hats when needed, and contributes beyond a defined role to support team and company success.
• Curious & Innovation-Driven Learner: Passionate about continuous learning, personal growth, and creative problem-solving, aligned with MasterClass’s mission of unlocking human potential.

Why Join MasterClass?

• Make an impact: Shape how MasterClass communicates its value to millions of learners worldwide.
• Growth opportunities: Be part of a fast-growing company with ample opportunities to take on new challenges and expand your skill set.
• Collaborative culture: Work with a talented, mission-driven team that values creativity, innovation, and continuous learning.
• Exciting products: Help build and market innovative products that redefine the way consumers learn and develop.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you. #LI-EC1