Get to know Okta
Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth.
At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences.
Join our team! We’re building a world where Identity belongs to you.
Come join the leader in identity, security and trust. You belong at Okta.
Okta’s rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines.
Our focus on the world’s largest organizations requires dedicated roles targeting specific high value industry verticals. The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large financial services organizations.
About the Role
Okta is seeking a Product Marketing Manager to join our Competitive Intelligence (CI) team.
This team is at the forefront of research and analysis in the highly competitive Identity and Access Management (IAM) space. We identify differentiators, develop strategic insights, and create comprehensive competitive assets that enable our field teams and champions to effectively compete and win. We thrive on staying ahead of the market trends, equipping our organization with actionable intelligence, and driving impactful decisions in a rapidly evolving environment.
Key Responsibilities
As a Product Marketing Manager, Competitive Intelligence, you will:
- Conduct in-depth research and analysis of competitors in the IAM market using publicly available resources, with a strong focus on Microsoft’s IAM products.
- Stay up to date on Microsoft’s IAM and Security product development (e.g. Governance, Permissions Management, Identity Protection, Defender lineup and Sentinel)
- Setting up environments for integration testing to allow us to gain hands-on experience and identify opportunities to simplify our customers' environments.
- Identify competitive differentiators and market trends to inform product strategy, positioning, and identify new threats.
- Collaborate with product management, sales, and marketing teams to ensure alignment on competitive positioning and strategies.
- Support the field with strategic guidance during critical sales cycles by delivering timely and relevant competitive insights.
- Build and maintain competitive assets, such as battlecards, whitepapers, presentations, and playbooks to enable field teams.
- Deliver training for product and field teams covering topics such as strategy, competitor products and market trends.
- Contribute to and help maintain our database of competitor information.
- Contribute to a monthly newsletter that highlights developments and trends in our market.
Qualifications
Must-Haves:
- Proven experience in research, analysis, and building competitive intelligence assets in the IAM space.
- Advanced knowledge of Microsoft IAM products (e.g., Entra ID, Entra External ID, Active Directory, Active Directory Federation Services, Conditional Access, MFA, and Identity Governance).
- Hands-on experience setting up and configuring client devices in Microsoft environments on multiple platforms (Windows, MacOS, ChromeOS, Linux. iOS, and Android) including experience with virtualization.
- Exceptional analytical, written, and verbal communication skills with the ability to distill complex information into actionable insights.
- Ability to work collaboratively across teams in a fast-paced, dynamic environment.
- Ability to prioritize and balance competing demands and meet deadlines.
- Working knowledge of identity protocols (e.g. SAML, OAuth, OpenID, SCIM)
- Experience working with Hybrid Identity (Active Directory + Okta or Active Directory + Entra ID)
- Experience setting up SSO & provisioning for SaaS applications.
- Strong technical research, benchmarking, and analytical skills.
Bonus points for:
- Hands on experience and knowledge of the Okta Suite of Products.
- Knowledge of Microsoft Security Products (Defender XDR, Defender for Identity and Sentinel)
- Hands-on work with MDM or UEM products (e.g. Intune. Workspace One, JamF)
- Hands-on experience with any of the following products: Ping, ForgeRock, Sailpoint.
- Understanding of authentication and authorization protocols (OAuth, OAuth2, OIDC, SAML, Kerberos, LDAP)
- Fundamental knowledge of marketing principles, procedures, concepts, and practical applications.
Why Join Us:
You’ll have the opportunity to shape competitive strategies in one of the most critical areas of cybersecurity. Your work will directly impact how we position ourselves against competitors, equipping teams with the tools and insights needed to succeed in a highly competitive landscape. If you’re passionate about research, analysis, and making a difference, we’d love to hear from you.
#LI-Remote
Below is the annual On Target Compensation (OTE) range for candidates located in California, Colorado, New York and Washington. Your actual OTE, which is inclusive of base salary and incentive compensation, will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable) and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.
The annual OTE range for this position for candidates located in California, Colorado, New York, and Washington is between:
$134,000—$202,000 USD
Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.
The annual OTE (On Target Earning) range for this position for candidates located in Canada is between:
$117,000—$175,000 CAD
What you can look forward to as an Full-Time Okta employee!
- Amazing Benefits
- Making Social Impact
- Fostering Diversity, Equity, Inclusion and Belonging at Okta
Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.
Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application, interview process, or onboarding please use this Form to request an accommodation.
Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/.
Top Skills
What We Do
Okta is the leading independent identity provider. The Okta Identity Cloud enables organizations to securely connect the right people to the right technologies at the right time. With more than 7,000 pre-built integrations to applications and infrastructure providers, Okta provides simple and secure access to people and organizations everywhere, giving them the confidence to reach their full potential. More than 10,000 organizations, including JetBlue, Nordstrom, Siemens, Slack, T-Mobile, Takeda, Teach for America, and Twilio, trust Okta to help protect the identities of their workforces and customers.
