At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.
Building your career? Build it better at Realtor.com®. Join us and help change the world of real estate, one home at a time.
Are you a GTM expert? Are you looking to impact a business directly through strategic marketing initiatives, product positioning, and customer-focused solutions? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Senior Product Marketing Manager, Avail and continue to Love Your Career at Realtor.com®,
We are seeking a dynamic Senior Product Marketing Manager to lead product commercialization and go-to-market (GTM) strategy for the Avail business line, focusing on independent landlords and renters.Reporting to the Director of Marketing, you will collaborate cross-functionally with Product, Design, Engineering, Analytics, and the rest of the Marketing team to execute strategies that drive product adoption, revenue growth, and customer engagement.
What you’ll do:
Strategic Leadership:
- Drive the execution and refinement of the product vision by understanding consumer pain points and perceptions.
- Collaborate on product research efforts with customers and across the industry, translating insights into actionable recommendations.
- Develop and enhance product positioning and messaging frameworks to support new product launches.
- Contribute to pricing models based on research and competitive landscape to recommend structural pricing and packaging
Go-to-Market Strategy:
- Partner with stakeholders to accelerate product vision through compelling go-to-market strategies.
- Define success criteria, provide direction, and influence cross-functional stakeholders to ensure effective GTM execution.
- Conduct market and competitive analyses to inform product strategy and positioning.
- Create materials to communicate product updates for internal and external audiences.
- Write and design marketing collateral that highlights product features and value propositions.
- Ensure brand consistency across all product and customer-facing materials.
Customer Insights and Growth:
- Develop a nuanced understanding of landlord and tenant personas, segmentation, and industry trends.
- Identify areas for growth and propose product-led initiatives to improve customer acquisition and retention.
- Execute multivariate tests to optimize lead activation, customer retention, and user experience.
Collaboration and Expertise:
- Work closely with the rest of Marketing to inform our product positioning across all materials
- Collaborate with Partnerships Manager on ongoing partnership marketing initiatives.
- Become a subject matter expert on the Avail product, including conducting demos and maintaining accurate documentation.
What you’ll bring:
Experience and Skills:
- 8+ years of relevant experience in Product Marketing, Strategy, or Customer Success
- Bachelor’s degree or equivalent experience
- Proven ability to create and execute marketing strategies in SaaS or B2C environments
- Strong analytical skills with the ability to distill data into actionable insights.
- Expertise in conducting A/B and multivariate testing and using platforms such as Google Analytics, Mixpanel, SendGrid, and Iterable.
Attributes:
- Self-starter with a strong work ethic and a team-first mentality.
- Excellent communication skills, including project proposals, presentation decks, and customer-facing copy
- Strong organizational skills with the ability to manage projects from start to finish
- Passion for proptech, fintech, or real estate
Nice to Have:
- MBA or advanced degree.
- Experience in the proptech or multifamily property management industry.
- Familiarity with SaaS subscription models and competitive trends within the industry.
Realtor.com®, a leading online destination for real estate services, has acquired Avail, a software platform offering a complete set of tools, guidance, and educational content for residential landlords and their tenants. Avail empowers independent landlords to manage their properties confidently and professionally. This role aligns with the Avail team, part of the Revenue organization at Realtor.com® network.
Do the best work of your life at Realtor.com®
Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. People are our foundation—the core that drives us passionately forward. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.
Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.
What the Team is Saying
What We Do
We pioneered the world of digital real estate more than 25 years ago. Today, through our website and mobile apps, we are a trusted guide for consumers, empowering more people to find their way home by breaking down barriers, helping them make the right connections, and creating confidence through expert insights and guidance. For professionals, we are a trusted partner for business growth, offering consumer connections and branding solutions that help them succeed in today's on-demand world.
Why Work With Us
The way home begins with you. With a diverse team of experts alongside you, you’ll help us reach new heights at the forefront of the digital real estate space. Bring your extensive knowledge and deep expertise and collaborate with other passionate visionaries to lead our industry and revolutionize the way people find home, in every form.
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