Senior Product Marketing Manager, AI & Platform

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
Role:
We are seeking a highly motivated and strategic Senior Product Marketing Manager to join ServiceNow's Platform and Artificial Intelligence (AI) Core Product Marketing team. This role is critical in shaping the positioning and differentiation of our AI solutions, working closely with Product, GTM, partners, demand generation, and marketing teams to bring ServiceNow's AI innovations to market.
As a Senior PMM, you will be the subject matter expert on our AI solutions, translating complex capabilities into compelling, differentiated messaging. You'll play a pivotal role in ensuring ServiceNow is recognized as the AI platform for enterprise transformation by creating product narratives, guiding launches, developing market strategies, and partnering cross-functionally to drive adoption and business impact.
Key Responsibilities:

• Develop differentiated messaging and positioning for ServiceNow's AI and platform solutions, ensuring clear articulation of how we stand out in the enterprise AI market.
• Craft compelling solution narratives that resonate with customers, partners, analysts, and the broader market.
• Own and drive go-to-market (GTM) strategies for new AI product releases, ensuring a flawless launch execution across marketing, product, and sales teams.
• Serve as the internal and external SME for ServiceNow's AI offerings, helping teams across the company understand what makes our AI solutions unique.
• Work closely with Product, Engineering, GTM, and Marketing teams to ensure alignment between product strategy and marketing efforts.

Qualifications
To be successful in this role you have:

• 10+ years of experience in Product Marketing, Product Management, or related roles within enterprise B2B software.
• Deep understanding of AI, enterprise platforms, and cloud ecosystems-experience in AI product marketing is a strong plus.
• Proven ability to develop clear, differentiated messaging and positioning that stands out in competitive markets.
• Strong storytelling skills with the ability to translate technical concepts into compelling business value.
• Track record of successfully launching enterprise software products and leading cross-functional GTM efforts.
• Excellent verbal and written communication skills, with experience presenting to executives, customers, and partners.

FD21
Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!
For positions in this location, we offer a base pay of $162,600 - $284,600, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here .
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
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