Senior Product Marketing Director

Introduction to Demandbase: 

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By using the power of AI to identify and engage the accounts and buying groups most likely to purchase. Our account-based technology unites sales and marketing teams around insights that you can understand and facilitates quick actions across systems and channels to deliver big wins. It’s flexible, scalable ABM built for you.

As a company, we prioritize both the advancement of careers and the development of world-class technology. We invest heavily in people, our culture, and the communities around us. We have offices strategically located in San Francisco and New York in the US, and Hyderabad, in India and we embrace a hybrid work model in these regions. Outside of these areas we offer a remote work option and boast a significant presence in Austin, TX, Atlanta, GA, and London, UK. Continuously lauded as a great place to work, we are Great Place to Work Certified, and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area,"Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents"!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

About the Role:

 
As the Product Marketing Senior Director - Portfolio, you will serve as a senior individual contributor and full-stack product marketer for our overarching Demandbase software/platform, services, and solutions. You will lead product marketing efforts for any and all initiatives that span across the entire software platform, our professional services, and solutions/verticals. This includes managing all aspects related to positioning & messaging, launch planning & management, field asset creation, and collaboration with field enablement. You will also own the competitive intelligence program, and have strong influence over other product marketing related initiatives, including packaging & pricing and analyst relations. You will be responsible for driving the overall go-to-market strategy for portfolio-wide launches, collaborating with other product marketers and ensuring cross-functional alignment from “product to pipeline”.

The base compensation range for this position, not including a company bonus, is: $185,000 - $220,000

What you’ll be doing:

• Lead the development of positioning & messaging strategies, including product naming conventions, to ensure clear and compelling communication of product value propositions.
• Oversee launch planning and management, coordinating with cross-functional teams to ensure timely and successful product launches.
• Create and manage field assets (both internal and external facing), ensuring that sales and marketing teams are equipped with the information needed to effectively sell and promote the product.
• Collaborate closely with the Enablement team to drive field enablement initiatives, ensuring that teams are well-trained and confident in delivering the product messaging.
• Conduct market research to identify trends, customer needs, and market opportunities, feeding insights back into the product development process.
• Collaborate on detailed competitive analysis to understand the competitive landscape and position the product effectively against key competitors.
• As needed, define and refine ICP (Ideal Customer Profile) and segmentation strategies, ensuring that marketing efforts are targeted at the most valuable customer segments.
• Collaborate on the development and execution of VoC (Voice of Customer) programs to gather and analyze customer feedback, ensuring the product meets customer needs and expectations.
• As needed, refine our buyer personas to guide marketing strategies and ensure alignment with customer needs and behaviors.

What we’re looking for:

• Minimum 12 years of experience in product marketing, most or all in the B2B SaaS/technology industry. 15+ years of experience preferred.
• Strong understanding of the sales and marketing market and personas, with ability to translate that understanding into compelling, value-based messaging.
• Experience preferred supporting AI-powered products and crafting value-based AI messaging.
• Direct experience product marketing for both software and services. Experience supporting industry/vertical marketing is also strongly desired.
• Demonstrated success in leading go-to-market strategies and product launches.
• Excellent communication skills, with the ability to craft compelling messaging and positioning.
• Experience in market research, competitive analysis, and customer segmentation.
• Ability to influence cross-functional teams and drive alignment from product development to sales.
• Strategic thinker with a strong analytical mindset, capable of translating data into actionable insights.
• Experience with VoC programs and buyer persona development.
• Ability and desire to work independently as a senior individual contributor, with a track record of driving results in a fast-paced environment.

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, no internal meetings Fridays, as well as access to Modern Health and other mental wellness resources. Additionally, we offer eight paid holidays and two additional week-long breaks when all Demandbase employees in the US take time off simultaneously (the week of July 4th and the week of Thanksgiving). We also provide 401(k), short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase:

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply! We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.