Senior Product Manager, Marketplace Growth

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft connects people to transportation to change the way we live and get around our communities. We are looking for product managers who bring exceptional creative and analytical skills to drive forward a best in class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company’s vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast paced company and industry.

Growing Lyft’s userbase of riders and drivers is central to the success of the company. The Growth team’s goal is to efficiently acquire new users and ensure users are retained on the platform. To accomplish this, the Growth PM will develop:

• Rider and Driver Acquisition Levers, including paid media, referral bonuses, and more
• Rider and Driver Resurrection Levers
• Systems to efficiently allocate Growth spend across channels, levers, and regions
• Platforms used to power the various Growth Levers

The Growth PM should be interested in how incentives motivate behavior, how Growth spend translates into business value, and how to build scalable, dynamic products. 

This individual brings extensive experience in product development, having worked in complex, specialized product domains. They use data and experimentation to guide cross-functional teams toward achieving long-term goals. As the Senior Product Manager, they’ll focus on addressing customer needs while driving meaningful business impact, becoming the key leader for their team. A keen eye for detail is essential, along with the ability to anticipate future needs and scale for growth. This role requires someone comfortable navigating fast-paced, dynamic environments, aligning diverse teams around a unified vision.   

Responsibilities:

• Understand Lyft's strategic and competitive position. Set your team's goals, success metrics and roadmap to align with Lyft's mission and drive maximum impact based on data analysis, market research and usability studies
• Completely own your team's products, existing or new, from ideation, through development, to launch, growth and maintenance
• Lead and align cross functional partners and teams: engineers, data scientists, designers, analysts, marketers, business partners and operations to drive a shared vision
• Communicate clear roadmaps, priorities, experiments and decisions across a wide spectrum of audiences from partner teams to executive levels

Experience:

• Minimum of 5+ years of product management experience
• Passion for Lyft and what we are trying to achieve in sustainable urban transportation
• Natural ability to make things happen around you. You manage project ambiguity, complexity and interdependencies in an organized and structured way
• Ability to define and analyze metrics that inform the success of products
• Excellent judgment and thoughtfulness about the dynamics of a product ecosystem 
• Strong communication skills and intuition for communication strategy at every level -- within teams, within the company, to users, to press, and other audiences
• Experience running A/B tests and using common statistical techniques to evaluate results.  Experience leading post-launch optimizations including developing testing strategies 
• Experience working Data Scientists and leveraging data models to solve business problems
• Detail orientated with superior organizational skills -- balancing multiple projects, deadlines, and requests should be second nature to you

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $148,000 - $185,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.