Senior / Principal Product Marketing Manager

About Vumedi:

Vumedi is the largest video education platform for doctors worldwide, dedicated to advancing medical education through innovative video-based learning. Our mission is to empower healthcare professionals by providing them with access to the latest clinical knowledge and surgical techniques from experts around the globe. We curate a vast library of high-quality educational content, enabling users to enhance their skills, stay informed about industry trends, and improve patient outcomes. We are headquartered in Oakland, CA, and have additional offices in Minneapolis, MN, and Zagreb, Croatia.

The Basics:

VuMedi is seeking a Senior or Principal Product Marketing Manager to lead the go-to-market strategy for our commercial products, which are sold to pharmaceutical and medical device companies. This role will be critical in shaping product positioning, messaging, and sales enablement strategies to drive adoption and market success.

As a strategic partner between product, sales, and customer success, you will help refine our messaging, ensure alignment with market needs, and optimize how we bring new innovations to customers. The ideal candidate has experience in complex verticals and sales cycles, with a strong background in launching and scaling products for multiple customer segments.

What You’ll Do:

Go-to-Market Strategy & Execution

• Develop and execute go-to-market strategies for new product launches and updates, including positioning, messaging, and launch timelines and communication.
• Partner with sales and customer success teams to create compelling sales enablement materials (e.g., pitch decks, case studies, FAQs, and training resources).
• Monitor and analyze market trends, competitor activities, and customer feedback to refine messaging and positioning.
• Leverage segmentation to ensure commercial positioning speaks to customer needs and drives engagement.
• Ensure all positioning aligns with VuMedi’s commercial messaging and overall business goals.

Voice of Customer & Market Insights

• Identify customer insights and trends that differentiate VuMedi in-market and drive strong customer partnerships.
• Conduct market research, customer interviews, and advisory board discussions to understand customer needs and opportunities.
• Collaborate with product management to ensure customer feedback informs product development and prioritization.
• Define and communicate market requirements and personas to influence product development and innovation.
• Work closely with data and analytics teams to monitor product adoption and performance, identifying opportunities for go-to-market improvements.

Who We're Looking For:

• Experience in product marketing, preferably within the digital marketing or life sciences industry.
• A working understanding of the challenges and opportunities in marketing digital advertising and sponsorship products.
• Proven ability to craft clear, compelling messaging tailored to diverse audiences.
• Demonstrated expertise in go-to-market strategy development and execution.
• Strong cross-functional collaboration skills, with the ability to influence and drive alignment across teams.
• Exceptional analytical and strategic thinking abilities, with a focus on delivering measurable results.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Able to deploy creative problem-solving in ambiguous environments.
• Familiarity with Google Suite and program management tools like Jira.
• BA or BS required.