Senior PR & Communications Manager

Posted 9 Days Ago
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New York, NY
Senior level
Edtech • Information Technology • Software
We deliver the best human learning experience by empowering our learners and tutors to succeed.
The Role
The Senior PR Manager will develop and execute PR strategies, create compelling stories, manage media relations, and coordinate executive engagements to enhance Preply's public narrative.
Summary Generated by Built In

We power people's progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

Meet the team!

The brand team is Preply’s creative powerhouse. They’re at the forefront of a transformative rebrand, ensuring the brand resonates powerfully across all channels and creates a meaningful impact on our audience. Fuelled by creativity and data-driven thinking, they drive Preply’s mission forward.

Join our team as a Senior PR & Communications Manager, where you’ll shape our media strategy, elevate our brand through impactful storytelling, and secure executive visibility at prestigious events in tech, business, and education. Your expertise in building strong journalist relationships and identifying newsworthy opportunities will drive our voice in the market. With a passion for language learning, you’ll be leading and contributing to consistent and engaging communication across global markets.

What you’ll be doing:

  • Shape and evolve the corporate narrative: Continuously refine Preply’s core story to reflect the company’s evolution, priorities, and market landscape, ensuring consistency across all external-facing content and messaging.
  • Lead and execute PR strategy: Develop and drive proactive PR plans that position Preply as a thought leader in the edtech space. Ensure messaging aligns with company goals, brand positioning, and audience needs.
  • Craft compelling press materials and brand stories: Write and edit high-impact press releases, media kits, feature stories, and op-eds, collaborating closely with brand, research, and other internal teams to bring the company’s mission and milestones to life.
  • Build and maintain media relationships: Foster strong connections with key journalists, editors, and influencers in tech and business media. Act as the primary point of contact for all inbound press inquiries, ensuring timely and accurate responses.
  • Monitor industry trends and media landscape: Stay on top of developments in tech, education, and language learning to identify white-space opportunities, anticipate risks, and inform future story angles or positioning.
  • Collaborate cross-functionally on messaging and campaigns: Partner closely with marketing, product, strategy, and leadership teams to ensure consistent and aligned messaging across campaigns, launches, and thought leadership initiatives.
  • Create data-driven, multi-channel narratives: Work with SEO and research teams to translate data and insights into stories that can be used across PR, owned media, and content marketing, including reports, infographics, and articles.
  • Support executive visibility and event presence: Plan and coordinate executive speaking opportunities at key events and in the media. Prepare messaging, talking points, and presence strategies that reinforce the company’s narrative and expertise.
  • Lead crisis communications planning and response: Develop strategies to manage reputational risk, including crisis playbooks and reactive messaging. Serve as spokesperson or support executives during high-pressure situations, partnering with customer care and legal teams.
  • Track, analyze, and report on PR performance: Define relevant KPIs, monitor media coverage, and measure the impact of PR efforts. Use insights to refine strategies and identify areas for growth or improvement in brand perception.

What you need to succeed:

  • 8+ years of experience in public relations, media relations, or corporate communications including tech industry.
  • Proven experience navigating and executing PR strategies in the U.S. and North American markets.
  • Fluency in English (written and spoken) is a must 
  • Prior experience in shaping corporate narratives 
  • Strong writing and storytelling skills, with the ability to tailor content for different audiences.
  • Experience managing PR agencies to KPIs across a variety of markets
  • Experience working on long-term strategies with senior management and building strong working relationships with Legal & Marketing
  • Proven track record in managing events and coordinating executive speaking engagements.

Base Salary: 

  • $165K/yr - $186K/yr  Full-time  - Senior level

Why you’ll love it at Preply:

  • Opportunity to shape the public narrative of an innovative company.
  • Engage with global media and thought leaders in the tech industry.
  • Work in a dynamic and fast-paced environment with a collaborative team.
  • An open, collaborative, dynamic and diverse culture.
  • A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development.
  • A competitive financial package with equity, leave allowance and health insurance.
  • 23 paid vacation days a year.
  • The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles:

  • Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.
  • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
  • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
  • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
  • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
  • Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
  • Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
  • Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
  • Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
  • One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company. 

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.

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The Company
HQ: Barcelona, Catalonia
700 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

We power people's progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

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