Senior PR Manager

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free.  Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space.  We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon.  We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix.  Come join us if you are looking for a purpose-driven and authentic career!

The Senior Manager, PR identifies press and communications opportunities that will further elevate the Knix and Kt by Knix brand by driving awareness, sales, and retention. This position will oversee Public Relations initiatives to ensure consistent and qualitative coverage of both brands across North America, with a strong focus on the US market. This requires collaboration with our brand team to establish strong partnerships both on a regional and national scale across the US and Canada. The ideal candidate will be based in New York, have strong relationships with US media, and have experience working with or within PR agencies. This role also requires some travel to our Toronto office approximately six times per year.

About You

• You are equally creative and logical in your approach to problem-solving and decision-making.
• You stay up to date on current events, news, social media trends, and pop culture.
• You are a natural relationship builder and people person.
• You have experience managing people and agency partners.
• You excel at time management and can juggle multiple priorities in a fast-paced environment.
• You are a community builder and networker, bringing people together and fostering brand connections.
• You can see the big picture while managing details to ensure success.
• You use analytical skills to solve problems and find the best outcomes.
• You are agile and can work independently while collaborating with a larger cross-functional team.

The Opportunity

• Build and maintain relationships across industries to keep Knix top of mind as a preferred partner.
• Develop, execute, and monitor PR strategies that drive storytelling and press opportunities, with a strong focus on US media.
• Manage daily communications with PR agency partners.
• Collaborate with the partnerships team to identify opportunities that generate press and create communication plans.
• Align PR efforts with the broader marketing strategy to deliver measurable KPIs.
• Implement a structured, process-driven approach to press outreach and relationship management.
• Research potential partners, identify key players, and generate interest.
• Create project briefs and internal pitch decks for alignment and approvals.
• Work with senior leadership and marketing teams to align internal goals with press opportunities.
• Forecast, measure, and report on partnership projects, including co-branded content, lead sharing, and event collaborations.
• Support the regional field marketing team in evaluating local opportunities.
• Oversee the brand event calendar to ensure synergy across departments and regional planning.
• Manage PR agency operations, including briefings, calendars, reporting, and press material schedules.

Qualifications

• Based in New York with strong relationships in US media.
• 7+ years of experience in PR, brand partnerships, communications, or marketing, with 2-3 years in a leadership role.
• Preferred experience in a PR agency or working closely with agency partners.
• Proficiency in Microsoft Office and G Suite.
• Bachelor’s degree or higher in a relevant field.
• Experience negotiating contracts and agreements.
• Strong time management and logistics skills, with the ability to keep stakeholders accountable.
• Proven experience in end-to-end partnership development and management.
• Strong critical thinking, problem-solving, and subject matter expertise.
• Highly motivated, self-directed, and collaborative with excellent interpersonal skills.
• Ability to learn quickly and work independently while engaging with cross-functional teams and external partners.

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.