Senior Performance Media Manager

Posted Yesterday
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São Paulo
Senior level
Artificial Intelligence • Digital Media • Marketing Tech • Software
Adobe is changing the world through digital experiences.
The Role
As a Senior Performance Media Manager, you will develop innovative performance media strategies for Adobe's Creative Cloud, focusing on user acquisition and engagement in the LATAM region. You'll manage media budgets, collaborate with various teams, and analyze data to drive growth and optimize performance marketing efforts.
Summary Generated by Built In

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


 

The opportunity 
 

Would you like to be part of a team responsible for putting Adobe's industry leading products in the hands of creatives and communicators everywhere? As a Senior Performance Media Manager for Creative Cloud, you will be accountable for acquiring and engaging professional creatives and next-generation Adobe users. We are a group who values data and creative equally, continuously seeking the best of left and right brain approaches. 

 

In this highly visible role, you’ll focus on building innovative performance media programs and relevant customer experiences to drive user acquisition and engagement. Your challenge is to partner with stakeholders to develop a performance media strategy, grow our active user base, and drive annual recurring revenue (ARR). You’ll drive performance media for Adobe’s LATAM region on paid social, programmatic media, paid search, mobile, and other advertising platforms. In addition, you will collaborate on broader cross-functional campaigns, experiments and efficiency measurement with Campaign Marketing, Analytics, Adobe Studio, Product Marketing, and Web teams. 

 

Responsibilities 

  • Lead the development of outstanding marketing strategies across Search, Social, Display, Mobile 

  • Plan and manage large media budgets to meet quarterly performance, engagement, and acquisition targets  

  • Present on strategies, learnings, insights, and opportunities for Creative Cloud growth to Adobe executives  

  • Continuously test creative, placements, channels, audiences, bidding, and optimization strategies to efficiently acquire the next generation of creatives to Adobe 

  • Build testing methodology for new platforms and establish performance thresholds for further investment 

  • Collaborate with Analytics teams to recommend, design, and execute experiments and uncover new ways to increase acquisition and engagement 

  • Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs). 

 

Qualifications 

  • 7+ years experience, MBA or BA/BS degree, Tech or SaaS experience preferred 

  • Ability to navigate a matrixed organization and represent our team with integrity and self-sufficiency 

  • Proven expertise in performance marketing 

  • Ability to learn our technology, products, and systems quickly 

  • Robust analytical skills - the ability to digest large amounts of data, identify trends, pursue the most important questions, and take action with us 

  • Ability to work optimally within a team in a fast-paced, growth environment 

  • Ability to coordinate and prioritize multiple projects and deadlines 

  • Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail 

  • English, Portuguese, Spanish fluency preferred 

  

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

The Company
Austin, TX
21,000 Employees
Hybrid Workplace
Year Founded: 1982

What We Do

When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Why Work With Us

Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.

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