Unlock the future of tech with Grover! We're revolutionizing access to cutting-edge technology, offering affordable and sustainable solutions through flexible tech rental subscriptions. No deposits, no commitments—just the latest tech on-demand, exactly when and where you need it. Join us in transforming the tech landscape across Germany, Austria, Spain, and The Netherlands. Your journey to limitless possibilities begins with Grover!
Our Mission & Vision
To date, Grover has circulated over 1.2 million devices, employs over 400 people, and stands as one of the fastest-growing scale-ups in Europe. We hit Unicorn status in 2022, and are scaling internationally!
We're proud to champion a more sustainable way to use tech. With an average of 3-4 rental cycles per device depending on the category, we estimate that the rental of our portfolio from 2015-2021 resulted in 160,000 fewer e-waste products and about 250 tons of e-waste.
As a Senior Performance Marketing Manager/Lead at Grover, you will own and elevate the performance marketing strategy and execution across paid media channels. You will collaborate with cross-functional teams to drive acquisition, activation, and retention through innovative, data-driven campaigns, with a particular focus on Google Ads and Paid Social. This role also offers you the opportunity to demonstrate initial leadership skills, mentoring and leading a small team of 1-2 members to start and align team efforts toward achieving Grover’s ambitious growth targets.
🎯 What you will contribute:
- Take charge of Google Ads (Search, Display, YouTube, Shopping) and Paid Social (Meta, TikTok, others) campaigns, optimizing for both web and app performance
- Develop, test, and iterate data-driven strategies to improve effectiveness and efficiency
- Manage cross-channel budgets, balancing spending efficiency with campaign impact and scalability
- Partner with BI teams to leverage data insights and automate reporting processes for continuous performance tracking
- Collaborate with external partners, including feed management platforms and agency support, to expand campaign capabilities and drive innovation
- Work alongside brand, product, and category teams to ensure cohesive marketing efforts and enhance conversion rates throughout the funnel
- Lead the creation and scaling of campaigns using multiple ad formats, including responsive ads, HTML5 creatives, video ads, and more
- Stay up-to-date on emerging features in Google Ads, Paid Social platforms, and other performance marketing tools to ensure the latest techniques are integrated into campaigns
- Mentor junior marketers, share best practices, and contribute to the development of team capabilities
🤝 What You Bring:
- 3-6 years of performance marketing experience, with a strong track record of optimizing large-scale Google Ads and Paid Social accounts in fast-paced and agile environments
- Initial leadership or team management experience is highly preferred, demonstrating a talent for mentoring or guiding peers toward shared goals
- Knowledge of subscription-based or B2C e-commerce industries is strongly preferred
- Hands-on experience with app install campaigns and event optimization, alongside web-based campaign management
- Strong analytical mindset, and proficiency with tools such as Google Sheets, Excel, and Tableau
- Entrepreneurial spirit and ability to balance a fast-paced “get-it-done” attitude with quality and detail orientation
- Exceptional communication skills and the ability to present insights to both technical and non-technical audiences
- Fluency in English is essential; German proficiency (B2+) is a big plus
❤️🔥What you will love about us:
- Hybrid model (2 days per week in the office) with 30 days per year to work abroad
- 28 days of paid vacation, plus another additional day after 3 & 4 years
- BVG monthly discount to drive you anywhere in Berlin
- Company Pension Scheme and a top-up to Parental Leave (for both parents)
- Online Mental Wellness support with Nilohealth
- Urban Sports Club or ClassPass Corporate Discount
- Annual learning budget of 1000€
- 1 Paid Volunteering Day per Month
- Exclusive Grover Tech discount for you & your loved ones
- A diverse global team of 72 nationalities (and counting!)
If you fancy an influential role and making our world a little greener, become part of the Grover Family, and let's grow together. 💚
We are looking forward to e-meeting you! 🚀
Top Skills
What We Do
Grover is Europe’s market leader in technology rentals, enabling people to subscribe to tech products monthly instead of buying them. Founded in 2015 by Michael Cassau, Grover’s mission is to create the most innovative ways for everyone – both private customers and businesses – to get the tech they want.
With Grover, subscribers get access to a wide range of over 3,000 tech products, including smartphones, laptops, virtual reality (VR) gear, wearables and smart home appliances on a flexible monthly rental basis. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs and budget. Rentals are available in Germany, Austria, the Netherlands, Spain and the United States on GROVER.COM, as well as – in Germany – through Grover’s online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn.
Grover is a pioneer in the advancement of the Circular Economy and the number of circulations has been over 500,000 devices. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. With a total financing volume of around €1.4bn, and 400+ employees, Grover is one of Germany’s best-funded scale-ups.
