Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including Vimeo, Pinterest, The New York Times, and GitHub.
We're building a more trustworthy Internet. Come join us.
Posting Open Date: March 14, 2025
Anticipated Posting Close Date*: May 14, 2025
*Job posting may close early due to the volume of applicants.
Senior Performance Marketing Manager (ABM Digital)
If you are a strategic, data-driven marketer who thrives in a fast-paced, sales-aligned environment, we encourage you to consider this exciting position! Join Fastly's dynamic Digital Marketing Team and be at the forefront of driving business growth through data-driven ABM expertise. As a Performance Marketing Senior Manager, you will have a tangible impact on Fastly's growth by driving strategy and execution of our cross-channel ABM efforts.
In this pivotal role, you'll be responsible for developing and executing comprehensive, cross-channel digital strategies that drive pipeline influence across all of Fastly’s priority growth initiatives. You'll leverage your expertise in a breadth of digital tactics including paid media, organic channels, and ABM platforms to create impactful campaigns that resonate with our target accounts and accelerate our sales cycle.
You will act as the strategic connector, bridging the gap between channel-specific tactics and a cohesive, multi-channel marketing strategy, ensuring all digital efforts align with our overarching business objectives. You will work closely with internal stakeholders across campaigns, content, product marketing, marketing operations, field, sales and GTM teams to ensure alignment with Fastly's overarching marketing and business goals.
What You'll Do:
- ABM Strategy & Execution: Develop and execute strategic, multi-channel ABM campaigns using 6sense, driving pipeline growth through targeted account engagement and segmentation
- Cross-Channel Optimization: Oversee and optimize cross-channel performance marketing, including paid social, programmatic display, and search engine marketing, integrating paid, organic, and other digital strategies to maximize demand generation and conversion
- Data-Driven Optimization: Employ advanced analytics to meticulously analyze campaign performance, identify key trends, and generate actionable insights.
- Digital Analytics: Work with our Marketing Ops business partners to develop and refine reports and dashboards, ensuring accurate tracking and attribution
- Strategic Collaboration: Collaborate cross-functionally with sales, marketing, and others to align strategies and ensure seamless execution across all digital channels
- Budget & ROI Management: Manage budget allocations and provide data-backed recommendations to maximize ROI and achieve marketing influenced pipeline goals
- Innovation & Trend Analysis: Stay ahead of digital marketing trends and innovations, identifying and recommending new opportunities to enhance ABM and overall campaign effectiveness
- Experiment & Adjust: Foster a culture of experimentation, designing and executing A/B tests and other data-driven experiments to continuously improve campaign performance
What We're Looking For:
- 5-8 years of proven experience in digital marketing, consistently delivering measurable results in performance, growth, and ABM campaigns
- ABM platform proficiency: Hands-on experience with 6sense or similar platforms for targeted account engagement
- Advanced data analysis and optimization: Ability to develop and optimize multi-channel campaigns using analytics and digital advertising tools and platforms.
- Proven expertise in data analysis and interpretation, with the ability to translate complex data into clear, actionable strategies. Deep understanding of marketing analytics and attribution models, with a track record of optimizing campaigns based on data insights
- Strategic communication: Excellent communication skills, capable of presenting insights to senior leadership, taking feedback and finding solutions to a wide variety of challenges and opportunities
- Agile and collaborative: Proven ability to thrive in a fast-paced, sales-aligned environment, with strong problem-solving skills
We’ll be super impressed if you have experience in any of the following:
- Solid understanding of security, networking, or related technologies
- Expertise or specialization in PLG motions, e-commerce, SEO, Conversion Rate Optimization (CRO), growth marketing and other digital and web adjacent areas
Work Hours
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This position will require you to be available during core business hours working on West Coast time zone, with flexibility to meet with Global colleagues across Central, East Coast, as well as Europe and Asia Pacific.
Work Location(s) & Travel Requirements
This position is open to the following office location:
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San Francisco, CA - going into the office Tuesdays-Thursdays
Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.
This position may involve occasional travel to support key initiatives or collaborate with team members, as required by your role or requested by your manager.
Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Salary
The estimated salary range for this position is $155,370 to $186,444.
Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.
This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.
Benefits
We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?
We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 10 paid local holidays, 11 paid company wellness days.
Why Fastly?
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We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.
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We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.
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We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.
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We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.
We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.
Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at [email protected] or 501-287-4901.
Fastly collects and processes personal data submitted by job applicants in accordance with our Privacy Policy. Please see our privacy notice for job applicants.
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Get more powerful websites and applications with Fastly’s edge cloud platform. We help places like Shopify, the NYT, and Stripe do so every day.
