Job Description
Are you interested in enabling the transformation of the LEGO Insiders membership campaigns across all branded and non-branded channels?
If so, seize the opportunity to join The LEGO Group as our Senior Membership Campaign Planning Specialist!
Core Responsibilities
Bring your passion for Membership & Personalisation to build direct and long-lasting relationships with consumers and shoppers and help us inspire more builders of tomorrow!
- Facilitate the comprehensive planning and execution of LEGO Insiders membership campaigns across branded channels and retail partners.
- Assist in developing and delivering centrally driven 'core' campaigns to boost membership acquisition and activation.
- Plan and develop target audiences for campaigns, aligning with strategic member segments and CRM strategies.
- Set and track success measures for campaigns, providing progress reports.
- Collaborate with internal and external teams to ensure effective campaign delivery and performance.
- Co-ordinate campaign timelines and key events and manage communication by providing regular updates.
Play your part in our team succeeding
The Senior Membership Campaign Planning Specialist plays an important role in transforming membership at the LEGO Group by planning and integrating campaigns to attract and activate key audiences for LEGO Insiders. . Join the ambitious Membership & Personalisation team in Global Marketing, reporting to the Director of Membership Campaigns and Marketing.
Do you have what it takes?
Are you a positive, problem-solving individual who thrives both in team settings and independently? If you’re driven, good at building relationships, and excel at influencing those around you, we want to hear from you.
We are looking for a candidate who has:
- Experience of campaign planning in a global/matrix business
- Experience in navigating and building support among diverse groups within a global company
- Strong structured problem solving & communication capabilities
- Excels at communicating with senior stakeholders (written & oral); able to convey simple recommendations based on solid foundation
- Experience working in a global multi-cultural manufacturing company with a complex channel mix (D2C and B2B)
#LI-SG2
#LI-Hybrid
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
