Senior Media Strategist, Paid Search

Posted 3 Hours Ago
Be an Early Applicant
New York, NY
Hybrid
86K-132K Annually
3-5 Years Experience
Consumer Web • eCommerce • Marketing Tech • Payments • Software • Design • SEO
We build products that help entrepreneurs stand out and succeed.
The Role
The Senior Paid Search Strategist will lead strategy and execution for PPC campaigns in both domestic and international markets. Responsibilities include developing SEM campaign strategies, implementing streamlined processes, and conducting thorough analyses of campaign performance to inform data-driven decisions. Close collaboration with cross-functional teams is expected to optimize marketing efforts globally.
Summary Generated by Built In

The Paid Search team is looking for a Senior Paid Search Strategist to lead the strategy, execution, and optimization of PPC campaigns in domestic and international markets.

We're looking for a strategic, autonomous marketer with expertise in SEM tactics, who is passionate about process building, and the ability to work across multiple work streams. If you excel at collaboration, are motivated by data, and are dedicated to continuous growth and improvement, we'd love to hear from you.

This is a full-time hybrid position based in our New York office, and you will report to our Paid Search Channel Lead.

You'll Get To...

  • Lead SEM campaign strategy, reporting, and execution in international non-English markets by using market-level insights from our Go-to-Market international managers.
  • Develop and implement streamlined processes to improve efficiency and effectiveness in managing SEM campaigns and communications.
  • Influence international budget planning, optimization, and forecasting to ensure optimal allocation.
  • Effectively communicate 'always-on' campaign performance, provide clear insights, and develop recommendations to lead data-driven decision-making.
  • Conduct frequent deep dives into our SEM accounts to drive larger-scale optimizations, and influence Go To Market strategy. Unpack nuances across international markets and English vs Non-English search trends.
  • Spearhead various initiatives, including leading tests with cross-functional teams such as Frontsite, Product, and Product Marketing.

Who We're Looking For

  • 3-5+ years of experience within Paid Search.
  • Strong hands-on experience navigating and executing within the Google Ads and Bing platforms – SA360 experience.
  • Strong comprehension of smart bidding strategies, which to leverage when, and experience in running tests.
  • Understanding of the complexities involved in managing non-English campaigns, including language nuances and cultural differences.
  • Experience serving as a liaison between cross-functional teams including our Regional Marketing Managers, Product Marketing, Localization, and Analytics.
  • Experience developing and implementing streamlined processes to enhance efficiency.
  • Proficiency in analyzing and interpreting SEM data to identify and explain business trends within our target international markets.
  • Comfort working with data/numbers to build reports and dashboards for deeper analysis – Looker experience.

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • 12 to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop

Cash Compensation Range: $85,500 - $132,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-SN1 #LI-Hybrid

Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process.

 

Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

Top Skills

Bing
Google Ads
Sa360

What the Team is Saying

Alex
Gina
Trish
Divya
The Company
HQ: New York, NY
1,723 Employees
Hybrid Workplace
Year Founded: 2003

What We Do

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business.

At Squarespace, we celebrate creative possibility. With a culture rooted in curiosity, Squarespace aims to provide its employees with the support to turn possibility into reality – learning from challenges and celebrating progress. At Squarespace we root for customer and employee success, uplifting them with the tools needed to achieve their goals, while also applauding what makes them unique and fulfilled. Our customers and employees alike are imaginative, with the confidence to put their ideas out into the world and welcoming input and iteration. And our people run towards the next frontier to create our success, motivated by the unknown and inspired by “first-ever” opportunities, truly embracing a sense of possibility.

Why Work With Us

Squarespace employees are ownership-minded, builders, tenacious, resourceful, hands-on, humble, self-motivated, experimental, curious, resilient, inclusive, and empathetic.

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