Senior Media Planner

Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

• Great Places to Work certified three years in a row
• Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work
• 2022 Media Agency of the Year
• 2023 Media Agency of the Year finalist

Job Description

As a Senior Planner at Starcom, you are an important member of a broader Strategy team, which pursues and activates against meaningful human insights with the goal of driving measurable business outcomes. The Senior Media Planner’s key skill-set includes deep analytical skills, math proficiency, and significant creativity, a solid understanding of consumer behavior, strong negotiation skills and great attention to detail.​

Starcom has experienced an incredible growth rate over the past years. The network has transformed and moved at the pace of culture. As the Human Experience company we are pleased to offer the opportunity to work from anywhere.

Responsibilities 

• Responsible for the day to day running/implementation of campaigns, with a particular focus on reporting and optimization​
• Analyzing campaign performance on a daily basis, compiling/checking reports and spotting new opportunities for optimization
• Gather and analyze marketing, industry, and human insights data to determine the client’s advertising and media needs​
• Develop a firm understanding of marketing objectives and strategies, the human–product relationship and human–media relationship​
• Develop understanding of client’s business and competitive landscape​
• Assist in developing budget allocations across media resulting in strategic and effective media plans​
• Present plans to the client brand group, with assistance of more senior media team​
• Clearly communicate media objectives, strategies and executional guidelines to execution teams​
• Work closely with agency partners​
• Maintain strong relationships with media suppliers and stay abreast of market conditions​
• Campaign maintenance ensuring quality control and adherence to overall media plan objectives. Develop campaign performance documents, including online campaigns​
• Utilization and knowledge of syndicated media, research, and other data resources​
• Take an active role in client education of the evolution of the media landscape​
• Active participation in internal and external status meetings​
• Develop/assist with development of POVS​
• Active participant in the overall financial process - responsible for collecting and inputting data and ensuring monthly billing is accurate and delivered on deadline

Qualifications

• Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred​
• 2-3 years experience planning online and offline channels with emphasis on digital and performance media
• Strong written and verbal communication and presentation skills​
• Demonstrated experience in negotiating​
• Able to work successfully within a team, handling high volume workload, and meeting tight deadlines under pressure​
• Demonstrated critical thinking and problem solving abilities​
• Strong analytical abilities & proficiency in math​
• Ability to effectively utilize media research and reporting resources​
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint

Additional Information

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.