Senior Media Planner

Posted 3 Days Ago
Be an Early Applicant
Philadelphia, PA
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Senior Media Planner will assist in media planning prep, manage RFPs, oversee media placements, ensure campaign launches, and monitor brand safety while developing relationships with media partners. They will play a role in understanding and executing foundational media strategies.
Summary Generated by Built In

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we're still a startup. It's that energy and spirit of innovation that allows us to create bold and meaningful "health media firsts" for our clients, and to do it all with #phmlove.

Job Description

Position Summary

A Sr. Associate is the "Master of the Partner Details" and able to run small to medium sized projects independently. Reporting to a Partner Direct Supervisor, you will learn and understand foundational media executional strategies to start playing a more active role in the planning process.

Responsibilities

Knowledge

  • Understanding of how the agency works and how jobs flow throughout
  • Understanding of client's business and goals
  • Understanding of the planning process
  • Understanding of the media marketplace and partner landscape
  • Understanding of agency planning tools

Day-to-Day

  • You will assist in media planning prep - consideration set development, RFP issuance/management
  • Responsible for media placement taxonomy configuration
  • Responsible for campaign launch management
  • Monitor brand safety & verification
  • Responsible for creative spec management
  • Responsible for partner level forecasting

Internal + External Relationships

  • Begins to develop relationships with media partners

Qualifications

  • 2+ years of experience in marketing or advertising
  • Exposure to planning any of the following media & audience campaigns: Digital - Endemic/Lifestyle, Print, OOH, HCP, Payer/Managed Markets
  • Proficient in MediaTools & ComScore
  • BA/BS

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Top Skills

Comscore
Mediatools
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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