Senior Media Planner- Paid Search

Posted 13 Days Ago
Be an Early Applicant
2 Locations
Remote
Mid level
AdTech • Digital Media
The Role
As a Senior Media Planner-Paid Search, you'll be responsible for managing and optimizing paid search campaigns. This includes building search plans, conducting keyword research, monitoring bid strategies, and analyzing campaign data to improve performance for clients. You'll also stay updated on industry trends and support team initiatives with your insights.
Summary Generated by Built In
What We Believe

We believe that when the best of strategy and creativity come together, brands stand apart.


Our Hiring Philosophy

Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/


What’s In It for You*

  • Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
  • We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
  • A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
  • Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.

*Please note that these benefits only apply to full time roles


We are in need of a paid search/SEM rockstar to join our Media Team that can identify and implement paid search recommendations and optimizations that improve results for our clients.

Analytical? Driven by data? You take the initiative to stay abreast of the industry and its constant changes and can demonstrate the initiative to learn systems and resources of the department and agency? Then we really want to speak with you.


Areas of Focus: 

Subject Matter Expert 

  • Keep up to date on industry news and supporting the communication of relevant updates to internal teams and clients
  • Support team leadership by proactively bringing new ideas to the table 
  • Showcase clear understanding of the inner workings of the paid search interfaces (i.e. Google Ads)

Paid Search Management & Execution

  • Assist Associate Media Director in building out paid search plans for clients
  • Take ownership of basic paid search tasks including but not limited to, negative keyword research, account/campaign set up, bid strategy monitoring, identifying target keywords, etc. 
  • Create and manage PPC campaigns, including keyword research, bid management, and A/B testing
  • Manage account/campaign pacing and budget management 
  • Proactively identify optimization efforts and testing opportunities
  • Analyze & report on paid search data on a weekly/bi-weekly/monthly & ad-hoc basis


Required Skills:

Skills and experience requirements: 

  • A minimum of 3 years of hands-on Paid Search/SEM experience
  • Working knowledge of Google Ads & Microsoft Ads 
  • Experience managing multiple paid search accounts 
  • Experience using Google Analytics 4
  • Experience in organic search/SEO, using third party bidding tools (i.e. Search Ads 360), Google Looker Studio, and competitive insight tools (i.e. SEMRush) is a plus
  • Proficiency in Google Shopping and Performance Max (PMAX) campaigns in a plus  

Competencies (characteristics and work style):

  • Go-getter, willing to jump in and own your work
  • Strong attention to detail
  • Ability to handle multiple tasks
  • Effective communication skills
  • Strong verbal and written presentation skills
  • Passionate and professional
  • Ability to contribute unique and original thinking and solutions
  • Ability to manage and prioritize personal workload effectively
  • Comfortable dealing with change
  • Ability to manage up well
  • Conveys integrity and trust



Top Skills

Google Ads
Google Analytics 4
Microsoft Ads
The Company
HQ: Minneapolis, MN
380 Employees
On-site Workplace

What We Do

Come together, stand apart. That’s our how and our why, neatly wrapped up so we never lose sight of what we’re here to do every day: come together with the best people from every discipline to make the very best brand-building, culture-bending, business-altering work with our partners.

Similar Jobs

Integrate Logo Integrate

Media Planner

AdTech • Marketing Tech • Software
Remote
USA
340 Employees
Remote
New Jersey, USA
9000 Employees
54K-92K Annually
Remote
United States
17 Employees
75K-90K Annually
Remote
United States
150 Employees

Similar Companies Hiring

Artlist Thumbnail
Social Media • Other • Music • Digital Media
Tel Aviv, IL
450 Employees
bet365 Thumbnail
Software • Gaming • eSports • Digital Media • Automation
Denver, Colorado
6100 Employees
Hedra Thumbnail
Software • News + Entertainment • Marketing Tech • Generative AI • Enterprise Web • Digital Media • Consumer Web
San Francisco, CA
14 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account