Senior Marketing Technology Product Manager

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

The Marketing Technology team operates as the implementer and stewards of the technology that equips our Marketing team. Our work impacts workmates and the public alike, and ranges from traditional engineering challenges to broad, multi-organizational problem solving efforts. We seek excellence in all that we do, ensuring that our solutions are not only effective externally - but also empower the marketers who use them!

About the Role

We are looking for a driven, passionate Product Manager for our Marketing Technology team. This role will help shape and execute on the vision, implementation, and day-to-day enablement of the Marketing technology products. This role will also have a specific focus on technologies that enable audience management, segmentation and activation like the CDP, Journey Optimizer, LiveRamp and our AdTech stack. Individuals will work with various teams across the Organization, such as Marketing, Sales, Business Technology, as well as external vendors to drive the impact that technology can have on our overall business. This role will work to remain up-to-date on current technologies and best practices in order to empower others, push the organization, and take individual action on new capabilities to solve real marketing challenges. 

Responsibilities:

• Rapidly build expertise around technologies to be able to enact new benefits, articulate technical details, and share new requirements across the organization. 

• Craft and execute a vision for the products you own based on the Marketing priorities. 

• Define technology strategies and solutions across marketing to support full funnel omni channel campaigns.

• Build and maintain analysis and reporting processes that define success and measure the health of new technologies and initiatives.

• Develop and maintain documentation, training, and other materials based on technology requirements and solutions.

About You

You will lead the strategic evolution of the Omni channel and Media Tech stack, driving its transformation to harness data more effectively for highly targeted, relevant, and efficient campaigns. By proactively identifying opportunities and guiding technology integrations, you will shape the future of user engagement, ensuring that the tech stack delivers the next best experience for our audience. Collaborating with key stakeholders, you will steer the development and optimization of the stack to deliver impactful business outcomes.

Basic Qualifications

• 6+ years in a Technical Product Manager, Media Manager or a MarTech/AdTech Consultant role.

• 5+ years of experience in various Marketing technologies such as Adobe Experience Cloud, CDP, Audience Manager, LiveRamp, Marketo, DemandBase, Content Syndication, digital media platforms, including Search (SA360), social media, programmatic display (DV360) and leading integrations between the technologies.

• Experience implementing and managing technologies that do journey orchestration such as Adobe Journey Optimizer, DemandBase etc.

• Proven history leading multiple projects / initiatives cross functionally.

• Proven experience to break down complex ideas into sizable portions, communicate those clearly, and execute on them.

• Proven project and time management skills, with a practiced ability to adapt to change.

Other Qualifications

• Strong verbal and written communication skills, including excellent analytical, collaborative skills. 

• Familiarity with personalization, Digital Media Strategy & Planning, Media Mix Modeling and Analytics related technologies

• Agile development practices

• Experience with Workfront, Jira, or other task/bug tracking systems

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $164,000 USD - $246,000 USD

Additional US Location(s) Base Pay Range: $136,800 USD - $246,000 USD

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!