Senior Marketing Operations Specialist

Job Description

The Senior Marketing Operations Specialist role plays a crucial role in enhancing and scaling our lead management engine. As part of Marketing Operations at Zendesk, you will act as a strategic partner to Marketing Analytics, Digital Marketing, Sales Development, and Campaign Operations to accelerate our growth strategy through process optimization and cross-functional innovation.

This role requires extensive expertise with marketing technology, particularly Marketo, Salesforce, LeanData, and 6sense.

Key Responsibilities:

• Lead and manage marketing operations projects on a global scale, ensuring timely execution and alignment with overall marketing strategy and business objectives.

• Partner with IT to implement new fields, workflows, and integrations to optimize lead management processes in Salesforce.

• Be a strategic advisor to Digital Marketing, Marketing Analytics, Sales Development, and Campaign Operations, leveraging subject matter expertise to drive alignment and ensure smooth execution of key growth initiatives.

• Provide actionable insights into the performance of our lead flows between Marketo, Salesforce, and Leandata, and partnering with the Marketo Admin team to drive optimal flow design.

• Provide strategic insights into marketing operations performance by analyzing data and presenting recommendations to stakeholders.

• Engage with stakeholders across sales, marketing, and operations to drive independent initiatives that improve processes and results.

• Partner with Marketing Analytics to operationalize Lead scoring in Marketo, and recommend adjustments to lead scoring to maximize lead routing efficiency.

Desired Skills & Experience:

• 3+ years in Marketing Operations

• Established track record leveraging subject-matter expertise to independently drive end-to-end stakeholder engagement on a global scale;

• Proven self-starter with a passion for optimizing and innovating Marketing Operations processes;

• Ability to grow, learn, and collaborate in a fast-paced, global environment;

• Proven experience optimizing lead management processes between Marketo, Salesforce, and Leandata.

Where We Work
Zendesk is not your average tech company. We have all the stuff you’d expect - competitive pay, benefits, appealing offices, snacks, and more. We also have a culture deeply dedicated to enabling conversations and providing appreciative support. We help our staff keep work-life balance, from flexible hours to remote work, to the most dynamic parental leave plans on the market. Our Social Impact team is actively engaged in our community and enables us to invest thousands of hours with local community groups each year. We invest in diversity and inclusion so that our team reflects the diversity of the world around us. We have a whole crew dedicated to ensuring our workplace experience is top notch and welcoming for all.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.