Senior Marketing Operations Analyst

Posted 2 Days Ago
Be an Early Applicant
Heredia, Heredia
Senior level
Digital Media • Software • Analytics
The Role
The Senior Marketing Operations Analyst will oversee the marketing technology stack, support campaign operations, and optimize workflows. Responsibilities include managing Martech platforms, documenting processes, automating operations, and training staff. The role requires collaboration across teams and a focus on marketing technology solutions to enhance operational efficiency.
Summary Generated by Built In

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-assisted technology, it’s like having a team of expert researchers right at your fingertips.
Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we're looking for

We are looking for a Marketing Operations Manager to manage the marketing technology stack and support the campaign operations processes to drive marketing operational excellence and deliver seamless experiences throughout the lifecycle journey. You will be responsible for developing strategies, implementing best-in-class capabilities, and working cross-functionally with teams across the organization. This is an excellent opportunity for a marketing operations all-star looking to take the next step in their career.

What you’ll be working on

  • Spearhead the overall strategic architectural framework and oversee the administrative setup, configuration, and management for the core Martech platforms
  • Assist in the setup and execution of campaigns, ensuring alignment with broader company goals
  • Develop and maintain comprehensive documentation for marketing systems, processes, and workflows, including standard operating procedures (SOPs), user guides, and training materials
  • Support the implementation of process improvements and automation within campaign operations to streamline workflows and enhance productivity
  • Optimize a robust lifecycle journey within systems from a data and operational perspective to ensure top-of-funnel efficiencies
  • Documentation of business processes, lifecycle journeys, and expected outcomes mapped to requisite data and automation capabilities solutions
  • Training of internal colleagues on the usage of our systems
  • Deep partnerships with cross-functional teams in and outside of Marketing on business operations and overall strategy on our ecosystem of tool integrations and processes within
  • Stay informed about industry trends and best practices in marketing operations, process optimization, and marketing technology solutions

We’d love to hear from people with

  • 8+ years of Marketing Operations and/or Marketing Technology experience in a B2BB2C SaaS organization
  • Must have advanced experience working with marketing automation systems (Hubspot, Salesforce Marketing Cloud, Marketo), CRMs (Salesforce), and other demand gen-focused technology (webinar, virtual events, direct mail, gifting, email verification, lead routing, deduplication, data enrichment, and more). Data connector tools are a plus.
  • Experience using and integrating MarTech tools to create business operations, data flows, and support overall efficiency
  • Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams
  • Strong communication skills, both written and verbal, with the ability to support cross-functional teams and stakeholders.
  • A creative problem solver with the ability to think outside the box and passionate about finding efficient and effective solutions to operational challenges - especially through the use of systems, processes, and technologies
  • Structured thinker with strong project management skills and attention to detail
  • An advanced understanding of the campaign management process, attribution and measurement, and marketing funnel management.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, this opportunity is hybrid and requires you to work from the SurveyMonkey office in Heredia 3 days per week.
Please apply using an English version of your resume/CV.
#LI - Hybrid

Why SurveyMonkey? We’re glad you asked 

SurveyMonkey is a place where the curious come to grow.  We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund. 

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Top Skills

Hubspot
Marketo
Salesforce Marketing Cloud
The Company
HQ: San Mateo, CA
1,767 Employees
On-site Workplace
Year Founded: 1999

What We Do

We deliver intuitive, people-centric solutions that help industry leaders quickly and confidently make important decisions, take action, and achieve tangible results. Our AI-powered platform is built with a purposeful balance of humanity and technology, weaving together over 20 years of experience with data derived from billions of real questions and responses. Today, we offer enterprise solutions for agile experience management and insights by our three product brands: Momentive, GetFeedback, and SurveyMonkey.

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