Marketing Manager US

Company Description

We believe in the power of ingenuity to build a positive human future. 

As strategies, technologies, and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

We are over 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers, and technologists. And we have deep expertise in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. 

Our teams operate globally from offices across the UK, Ireland, US, Nordics, and Netherlands.

Job Description

Become part of the team 

We’re looking for an experienced Marketing Manager to join PA’s Global Marketing Team in the US. Reporting to the US Marketing Lead, you’ll work with teams across Content, PR, Brand, Digital, and Design to create and deliver impactful campaigns in two of our key markets; Transport and Life Sciences. This role focuses on driving brand growth, client engagement, and revenue. 

We have a long history of supporting Pharma clients in the US, and this new role will deliver important campaigns to strengthen our relationships and create and amplify our content and event strategies. The US transport market is a new growth area, building on our success in the UK and Europe in transit and aviation. The role will help shape new campaigns to demonstrate how we partner with clients to deliver innovation and transformation.

The ideal candidate has experience in B2B marketing, a proven track record of delivering campaigns, and the ability to adapt to a range of projects—from long-term strategies to urgent tasks. Strong communication skills and confidence in working with stakeholders at all levels are essential. This is an exciting opportunity to make a meaningful impact on PA’s growth. 

Responsibilities 

• Campaign management: Deliver impactful campaigns that build PA’s brand, strengthen client relationships, and drive revenue, ensuring timely and on-budget delivery while optimizing performance through insights. 

• Digital marketing: Collaborate with digital specialists to create effective buyer journeys, manage sector web pages, email campaigns, paid ads, webinars, and newsletters for transport and life sciences. 

• Content creation: Work with experts to develop thought leadership pieces for target accounts and broader audiences. 

• Value propositions: Help articulate high-value business propositions and create promotional materials. 

• Social media: Develop LinkedIn and Haiilo content, mentoring consultants to enhance their online presence. 

• Stakeholder engagement: Serve as a trusted advisor to US transport consultants, fostering strong internal relationships. 

• Event planning: Organize key events, both owned and sponsored. 

• CRM management: Support database growth, track client data, and deliver targeted marketing programs. 

• Brand advocacy: Ensure all activities align with PA’s brand and purpose, acting as a proactive ambassador. 

• Operational reporting: Manage budgets and KPIs across sectors, regions, and global marketing. 

• US marketing support: Contribute to broader US marketing initiatives as needed. 

Qualifications

• Minimum 3 years’ experience in B2B marketing including digital and social media, thought leadership and content, event delivery, email marketing, account-based marketing, etc. 

• An all-round, generalist marketer equally comfortable with high level planning of marketing campaigns, as well as hands on execution of marketing tactics such as writing social media and contact data entry.

• A solid understanding of marketing campaign principles, and the ability to deliver return on investment, ensuring alignment with brand and risk management

• Self-starter with ability to manage multiple projects and deadlines 

• Team-player able to successfully build strong working relationships across all levels of the business 

• Positive attitude, appetite to learn and focus on strong teamwork 

• Creative and analytical thinking 

• Excellent attention to detail and written communication 

• Ability to work independently and proactively engage with key stakeholders on progress and objectives 

• Professional services or B2B marketing background

• Creativity, interest in design and understanding of visual brand identity principles

• Preferred but not essential, knowledge or experience within the Transport or Life Sciences or Professional Services Firms. 

Additional Information

Flexibile Hybrid Working Schedule (Boston/NYC)

Benefits package at PA  

• Group medical insurance
• Health Savings Account with company match
• Teladoc and informed Nurse line resources
• Long term care plan
• Group dental insurance
• Vision plan
• 401(k) Savings Plan with company profit sharing contribution
• Commuter and Parking tax-savings benefit
• 15 days paid vacation days with the opportunity to buy five additional days
• 10 paid Holidays plus 10 paid sick days
• Company and Voluntary income protection benefits
• Gym and health incentive reimbursement
• Pet and legal insurance Plans
• Employee Assistance Plan
• Annual performance-based bonus

In compliance with New York Equal Pay Transparency Act, PA is required to provide a reasonable salary range for this role. This salary range is specific to the State of New York and is commensurate with experience, market data, applicant skills, internal equity and/or degrees/certifications. Salary Range: Low: $ 99,000 - High: $110,000

We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skillsets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.  

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